Performance Marketing

4 weeks ago

Bengaluru, India Qrata Full time

Designation: Performance App Marketing

Location: Bengaluru

Qualification: MBA/Postgraduate from premium institute

Experience: 2-5 years of relevant experience.


Job Description:

• Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database,

social media, and display advertising campaigns

• Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels

as per plan

• Measure and report performance of all digital marketing campaigns, and assess against goals

(ROI and KPIs)

• Optimise install campaigns to improve cost per install, installation rates, post install

performance.

• Manage all the programmatic campaigns – from ideation to media planning and optimization.

• Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.

• Drive app acquisition and engagement efficiencies through campaigns using targeting

techniques, innovation, and creative excellence.

• Identify trends and insights, and optimize spend and performance based on the insights

• Plan, execute and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize the user experience

• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple

channels and customer touchpoints

• Instrument conversion points and optimizes user funnels

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where

appropriate

• Managing budgets and financial for digital marketing initiatives for the organisation.


Skills Required:

• Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate

channels and google SEM.

• Hands-on experience in designing and launching digital media campaigns in at least one of the

digital platforms such as Facebook, Google, RevX, Criteo, etc. for the ecommerce industry

• Hands on experience of using analytics tools like Clevertap, Appsfyler and Adobe Analytics

• Strong orientation towards data gathering, problem solving, experimenting, and iterating with

the results, to arrive at the right solution.

• Customer centric and problem-solving mindset.

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Experience in setting up and optimizing Google Adwords campaigns

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