Performance Marketer

1 month ago


Bengaluru Karnataka, India People10 Technosoft Pvt. Ltd Full time

Performance Marketer

Experience: 4 to 6 Years

Job Location: Remote/Bangalore

Qualification: MBA, Bachelor's degree in related fields.

Job Responsibilities:

- Plan and manage digital advertising campaigns from conception to execution, including budget allocation, targeting, and performance tracking.
- Conduct keyword research, analyze competitor activity, and identify opportunities to improve campaign performance and drive cost-effective customer acquisition.
- Monitor and analyze campaign performance metrics, such as CTR, CPC, CPA, ROAS, and conversion rates, using analytical tools such as Google Analytics, Google Ads, Facebook Ads Manager, and others.
- Identify trends and insights, and optimize spend and performance based on the insights
- Generate regular reports to track campaign performance, identify trends, and provide insights for optimization and strategic decision-making.
- Stay updated on industry trends, emerging technologies, and best practices in performance marketing to continuously improve campaign effectiveness and ROI.
- Conduct A/B Testing and optimize ad creatives, landing pages, targeting parameters, and other campaign elements to maximize performance and user experience.
- Stay abreast of changes in digital advertising platforms, algorithms, and policies to ensure compliance and adapt strategies accordingly.

Required skills and qualifications:

- MBA, Bachelor’s degree in related field.
- Proven experience in performance marketing, growth marketing in IT services company
- Hands-on experience with digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Proficiency in data analysis and reporting tools such as Google Analytics,
- Experience in optimizing landing pages and user funnels
- Strong analytical skills and the ability to interpret complex data to drive actionable insights.
- Excellent communication, collaboration, and project management skills.
- Results-oriented mindset with a focus on driving measurable outcomes and achieving KPI.

About People10:
People10 is a new-age 'Agile and Lean Product Engineering’ firm that empowers businesses to be fast-and fail-proof through state-of-the-art IT solutions. We craft custom solutions in web, mobile, cloud and data analytics using rapid agile and lean engineering methods and productivity frameworks.
- Great Place to Work® Certified - For two consecutive years: 2022-2023 & 2023-2024.
- Rated Best software Development Agency in New York City - Expertise (2021)
- Rated Top Software Development Company - Clutch, New York (2020)
- Rated Top Software Development Company - Clutch, New York (2019)
- 60+ clients and 350+ projects
- 250+ employees, and expanding quickly
- A work environment that inspires people to collaborate and do great work on cutting edge technologies.


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