Marketing Automation
3 weeks ago
**Responsibilities**:
- Be responsible for the company’s marketing automation journey
- Create and implement digital marketing automation strategies to increase sales,
improve campaigns, and build customer databases
- Create different automated campaigns based on our customer's personas and
customer life cycle
- Ensure our marketing automation campaigns aligns with industry best practices
- Research the ideal marketing automation tools to use to reach potential leads
- Utilising customer relationship management (CRM) software for lead generation and
sales
- Work with graphic designers and copywriters to create eye-catching materials for the
target audience
- Review and analyse data to identify trends and create data-driven strategies for our
marketing projects
**Skills Required**:
- **MUST HAVE: 2-4 years of marketing automation experience, Worked on**
**Clevertap/MoEngage/Netcore or Any other marketing automation tool**
- Proficient in audience segmentation
- Understanding of digital marketing techniques like A/B testing
- Deep knowledge of consumer psychology and behavior
- Ability to collaborate with team members from other departments
- Project management skills
- Flexibility to adapt to the ever-changing consumer behavior
- Analytical and driven by data metrics
**Job Types**: Full-time, Regular / Permanent
**Salary**: Up to ₹125,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Fixed shift
- Morning shift
Supplemental pay types:
- Yearly bonus
**Experience**:
- Marketing automation: 3 years (required)
**Speak with the employer**
+91 8910358465
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