Marketing Automation

1 week ago


Gurgaon, Haryana, India Episeio Business Solutions Full time

Responsibilities:

  • Be responsible for the company's marketing automation journey
  • Create and implement digital marketing automation strategies to increase sales,
improve campaigns, and build customer databases

  • Create different automated campaigns based on our customer's personas and
customer life cycle

  • Ensure our marketing automation campaigns aligns with industry best practices
  • Research the ideal marketing automation tools to use to reach potential leads
  • Utilising customer relationship management (CRM) software for lead generation and
sales

  • Work with graphic designers and copywriters to create eyecatching materials for the
target audience

  • Review and analyse data to identify trends and create datadriven strategies for our
marketing projects

Skills Required:

-


MUST HAVE:
2-4 years of marketing automation experience, Worked on


Clevertap/MoEngage/Netcore or Any other marketing automation tool

  • Proficient in audience segmentation
  • Understanding of digital marketing techniques like A/B testing
  • Deep knowledge of consumer psychology and behavior
  • Ability to collaborate with team members from other departments
  • Project management skills
  • Flexibility to adapt to the everchanging consumer behavior
  • Analytical and driven by data metrics

Job Types:
Full-time, Regular / Permanent

Salary:
Up to ₹125,000.00 per month

Benefits:

  • Provident Fund

Schedule:

  • Fixed shift
  • Morning shift

Supplemental pay types:

  • Yearly bonus

Experience:

  • Marketing automation: 3 years (required)

Speak with the employer

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