Growth Marketing Associate
5 months ago
**About Upraised**
At Upraised, we are focused on bridging the employability gap in India. We have multiple product lines bounf together with the mission to help realise the youth their full potential. We are a seed-funded company, founded by **Mona Gandhi **(the first female engineer at Airbnb), backed by angels - Kunal Shah, Vijay Shekhar Sharma, Airbnb co-founder Nathan Blecharczyk, and marquee investors - Lightspeed India and South Park Commons from Silicon Valley.
**Why join Upraised?**
Three fundamental things that we have got right are:
- **Product**:You want to work for a start-up that genuinely believes its product is the best in the market.
- **Culture**: ** **You want to work at a place where you feel valued and heard and where culture is not lip service.
- **Team**:You want to work with young, entrepreneurial, self-driven peers with infectious energy and zero judgment.
Our team has ex-founders, consultants, freshers, premier school graduates, and drop-outs - anyone and everyone is welcome. Skills, strength of character and work ethics trump everything else.
**Who are we looking for?**
We’re searching for someone who is obsessed with impact. If you get a high by driving business results - this is the right role for you
You will be responsible for driving Top of the funnel growth i.e. user acquisition for Upraised's STHD (Source, Train, Hire, Deploy) business line. We work with global conglomerates like Accenture to help them find skilled talent and help talented folks find their dream jobs.
You will run continuous experiments, brainstorm & execute ideas and identify areas of optimization in the acquisition funnel.
**Key Responsibilities**
- Collaborating with teams to plan top of the funnel numbers based on conversion rates at each step.
- Identifying, developing, and securing strategic social media partnerships to drive user growth.
- Tracking, analysing and reporting funnel metrics periodically to measure ROI, quality of leads and areas of optimization.
- Running the referral engine and experimenting with different formats at scale
- Scripting and iterating content for social media partnerships from idea to output. Brainstorm and execute one creative strategy every sprint to move your KPI
1) You have work experience of at least 6 months - 2 years.
2) You are naturally curious, enthusiastic and chase the high of creating impact
3) You have an affinity towards marketing and deeply understand your customers.
4) You are super hands-on and obsess over experimentation.
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