Growth Associate

6 months ago

Bengaluru, India Splore Full time

**What is Splore?**

Founded and funded by Temasek and Menyala, **Splore** is an early-stage venture focused on reimagining search and discovery for the new generation.

Our mission is to be the knowledge and discovery engine for this generation, pioneering a new way of discovering and engaging with information in a world that is increasingly digital and diverse in its interests.

**What is the role?**

Growth Marketers are the face and voice of our brand, spearheading the acquisition, building, and engagement of our user community across diverse platforms. In this dynamic role, you will play a crucial part in driving growth through both organic user acquisition and retention strategies. Join us and be at the forefront of shaping the vibrant future of our gaming community.

**Responsibilities**

In this role, you will:

- Develop growth hypotheses to define go-to-market strategies for new business concepts developed by the team, incorporate insights from design, product, and commercial workstreams.
- Conduct market-facing experiments to validate key assumptions surrounding market gaps, value propositions, and growth metrics such as conversion and retention rates.
- Collaborate with strategy, design, research and product to evaluate customer lifetime values and customer acquisition costs for new products/services.
- Identify potential channel partners to reach and acquire customers to drive sustainable growth in pace with product roadmap.
- Establish and track growth metrics for ventures, support the refinement and execution of go-to-market strategies post-launch.
- Moderate user content across community platforms to maintain brand standards
- Engage users through original posts, polls, AMAs, and other interactive content.
- Analyze community metrics and sentiment to guide growth strategy
- Identify and address concerns, complaints, or toxicity from users.
- Collaborate with the Product Team on community initiatives and campaigns.
- Keep pace with gaming and pop culture trends relevant to our audience
- Represent our brand with enthusiasm and professionalism across all platforms.
- Do you dedicate significant time to gaming? Consider yourself a dedicated gamer? If your answer is yes, you'll find this role particularly exciting As part of the position, you will actively participate in gaming events and take charge of managing gaming communities across diverse social media platforms.

**Attributes**

We are looking for a Growth Associate with the following:

- Personal attributes - You should be a hard core gamer who loves to play games every day (2-3 hours), have participated in game events, curious to relate the Splore problem with yourself, have handled/managed gaming community on any social media platform in the past.
- Dealing with Ambiguity - You excel in navigating ambiguity, making decisive decisions in dynamic environments. Have a natural ability to stay ahead of industry trends ensures Splore's ongoing prominence in the gaming and technology landscape.
- Innovation Management - You are adept at bringing the creative ideas of others to market, showcasing a keen judgment about which ideas will work effectively. Your talent extends to managing the creative process of others, facilitating impactful brainstorming sessions, and projecting how potential ideas may play out in the marketplace.
- Strategic Agility - Possessing the foresight to see ahead clearly, accurately anticipate future consequences and trends, and maintain a future-oriented perspective. Armed with broad knowledge and a comprehensive perspective, you can articulate credible visions of possibilities and likelihoods. Your ability to create competitive and breakthrough strategies aligns seamlessly with the company's growth objectives.
- Functional/ Technical Skills - You're a superstar at possessing a high level of functional and technical knowledge and ensuring effectiveness in implementing innovative user acquisition strategies, conducting data-driven analyses, and forging impactful partnerships.

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