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Digital Marketing Executive

5 months ago

Ahmedabad, India Tripearltech Private Limited Full time

**Marketing Executive**:
**Marketing Strategy and Planning**:
Develop comprehensive marketing strategies aligned with business goals and target markets.

Conduct market research and competitive analysis to identify trends, opportunities, and customer preferences.

Collaborate with cross-functional teams to create integrated marketing plans and campaigns.

**Branding and Positioning**:
Manage and enhance the organization's brand image and positioning in the global market.

Develop and implement brand guidelines and ensure consistent brand messaging across all marketing channels.

Identify unique selling points and value propositions to differentiate the organization from competitors.

**Digital Marketing and Online Presence**:
Develop and execute digital marketing campaigns to drive online visibility and traffic.

Manage the organization's website, ensuring it is optimized for search engines and user experience.

**Content Creation and Marketing Collateral**:
Create compelling and engaging content for various marketing materials, including websites, blogs, social media, and promotional materials.

Collaborate with designers, writers, and agencies to develop marketing collateral such as brochures, videos, and presentations.

Ensure all marketing materials are aligned with brand guidelines and effectively communicate key messages.

**Prospecting and Lead Generation**:
Identify and research potential customers in global markets.

Conduct thorough market research to identify potential market segments and target customers.

**Sales Presentations and Consultative Selling**:
Deliver compelling sales presentations and product demonstrations to showcase the value and benefits of our offerings.

Understand customer needs and provide tailored solutions to address their specific challenges.

Conduct thorough needs assessments to uncover customer pain points and align our products/services with their requirements.

**Market Research and Customer Insights**:
Conduct market research and gather customer insights to understand target audiences and market trends.

Identify customer needs, preferences, and pain points to tailor marketing messages and campaigns.

Utilize data analytics and reporting tools to measure campaign performance and identify areas for improvement.

**Event Management and PR**:
Plan and execute marketing events, trade shows, and conferences to enhance brand visibility and generate leads.

Coordinate with PR agencies to develop and implement effective public relations strategies.

Manage media relations, including press releases, media coverage, and interviews.

**Marketing Analytics and Reporting**:
Monitor and analyze marketing metrics to assess campaign effectiveness and ROI.

Prepare regular reports and presentations to communicate marketing results and insights to stakeholders.

Identify opportunities for optimization and recommend strategies to improve marketing performance.

**Budget Management**:
Develop and manage marketing budgets to ensure effective allocation of resources.

Monitor and track marketing expenses and ROI to maximize marketing impact within budgetary constraints.

**Stay Updated on Industry Trends**:
Stay informed about the latest marketing trends, technologies, and best practices.

Continuously enhance your marketing skills and knowledge through self-learning and professional development.

**Job Types**: Full-time, Regular / Permanent, Fresher

**Salary**: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Flexible schedule
- Leave encashment

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (required)
- Marketing: 1 year (preferred)

**Speak with the employer**
+91 8160497493