Omni-channel Campaign Expert

6 months ago

Navi Mumbai Maharashtra, India Diffrenz Business Solutions Private Limited Full time

Diffrenz Business Solutions Pvt Ltd is a leading IT firm specializing in ERP development, branding, and digital marketing. We pride ourselves on delivering innovative solutions to our clients, leveraging the latest technologies and strategies to drive business growth.

**Key Responsibilities**:

- **Audience Targeting**: Utilize advanced targeting options on different platforms to reach and engage the right audience segments, enhancing campaign effectiveness.
- **Content Creation**: Collaborate with the content team to produce compelling and engaging content tailored for each channel, including posts, articles, ads, and multimedia.
- **Analytics and Reporting**: Monitor, analyze, and report on campaign performance across all channels, providing actionable insights and recommendations for optimization.
- **A/B Testing**: Conduct A/B testing on various campaign elements (headlines, images, ad copy, etc.) to identify the most effective strategies and improve overall campaign performance.
- **Lead Generation**: Implement strategies to capture and nurture leads through multiple channels, driving conversions and revenue growth.
- **Budget Management**: Manage campaign budgets effectively, ensuring optimal use of resources and maximizing return on investment (ROI).
- **Stay Updated**: Keep up-to-date with the latest features, trends, and best practices across all marketing channels to continuously improve campaign performance.

**Qualifications**:

- **Experience**: Minimum of 2 years of experience in omni-channel marketing, specifically within E-commerce and B2C sectors.
- **Analytical Skills**: Strong ability to analyze data, derive insights, and make data-driven decisions to enhance campaign performance.
- **Creativity**: Ability to create engaging and effective content that captures attention and drives engagement across different channels.
- **Attention to Detail**: Meticulous attention to detail, ensuring accuracy and quality in all campaign components.
- **Communication**: Excellent written and verbal communication skills, with the ability to convey complex information clearly and concisely.

**Preferred Qualifications**:

- **Education**: Bachelor’s degree in Marketing, Communications, or a related field.
- **Certifications**: Certifications in digital marketing or related fields (e.g., Google Ads Certification, Facebook Blueprint Certification).
- **Knowledge**: Familiarity with E-commerce platforms and CRM systems.

**What We Offer**:

- **Innovative Environment**: Work in a dynamic and innovative environment with a team of passionate professionals.
- **Growth Opportunities**: Opportunities for professional growth and development.
- **Competitive Compensation**: Attractive salary package and benefits.

Schedule:

- Day shift

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

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