Campaign and Analytics Manager

1 month ago

navi mumbai, India HR Yaar Full time

Position: Campaign Manager and Analytics

Company: Insurance Broking

Location: Kopar Khairane, Navi Mumbai

Department: Marketing

Position Overview:

The Campaign Manager and Analytics will be responsible for planning, executing, and analyzing marketing campaigns across various channels. This role requires a blend of creative and analytical skills to drive engagement and optimize performance.


Key Responsibilities:

● Develop and manage multi-channel marketing campaigns, Specifically: Paid campaigns, SMS, Whatsapp and display advertising

● Collaborate with cross-functional teams to launch campaigns for a captive base

● Set campaign objectives, KPIs, and budgets, ensuring alignment with the overall marketing strategy

● Monitor and analyze campaign performance using analytics tools GA, Zoho CRM, ERP and Clevertap

● Generate regular reports and insights to assess effectiveness, identify trends, and recommend optimizations

● Conduct A/B testing to refine messaging and targeting

● Manage relationships with external vendors and agencies

● Lead post-campaign analysis and present findings to stakeholders


Qualifications:

● Bachelor’s degree in Marketing

● 6+ years of experience in campaign management and analytics.

● Proficiency in marketing automation tools (Clevertap, Adobe) and analytics platforms (Google Analytics)

● Strong analytical skills with the ability to interpret complex data sets and derive insights.

● Excellent project management and organizational skills.

● Familiarity with SEO and social media marketing is a plus

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