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PPC Executive

1 month ago

Ahmedabad Gujarat, India Simplihire Full time

**Experience: 1+ Year**

**Salary: 2.40 LPA to 3.5 LPA**

**Experience: US market**

**Industry: Any**

**Education: Graduation is a prerequisite**

**Roles and Responsibility:

- **

As PPC Executive you will be responsible for managing and running our PPC (Pay

Per Click) campaigns across a portfolio of brands, and will work closely with Brand

Managers to identify opportunities to grow the business.

**Professional Skills:

- **
- Experience with website analysis using a variety of analytics tools including Google
- Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (Google Ads, Bing AdCenter,
- LinkedIn Advertising, etc).

**Managing Amazon PPC campaigns for assigned brands**:

- Optimise existing campaign performance on a regular basis, including taking action
- on under-performing keywords and scaling up sales via keywords which perform well
- Help to gain and retain good ranks for strategically important keywords
- Plan and launch new campaigns, including undertaking keyword research, and liaising
- with the Content Team to agree creative content (where applicable) and ensuring
- effective campaign structure
- Regular analysis of performance data to ensure PPC campaigns do not exceed agreed
- ACoS and TACoS targets at ASIN and brand level
- Liaison with the Brand Management team to agree on priorities and actions, including
- regular calls and performance reviews.
- Use automated PPC optimization software to identify opportunities to enhance
- performance, where appropriate
- Undertake A / B tests to learn on PPC best practices.
- Keep abreast of new Amazon Advertising features and test their effectiveness
- Develop Standard Operating Procedures (SOP) to scale and codify PPC operations.
- A supportive, diverse and global team with growth mindset
- A scaling company with great industry professionals
- A flexible (hybrid) working environment
- Great opportunities to get involved with exciting projects.
- Minimum Qualifications
- Strong analytical skills, and the ability to compile, analyses and leverage
- performance data to both identify new opportunities and optimize current campaigns
- You have strong collaboration skills and good business sense
- Experience in managing PPC is a plus.
- Excellent communication skills, both written and verbal

**Job Types**: Full-time, Permanent

**Salary**: ₹12,000.00 - ₹30,000.00 per month

Schedule:

- Monday to Friday

Work Location: In person

**Speak with the employer**

+91 9265490173