![Sapiens](https://media.trabajo.org/img/noimg.jpg)
Marketing Operation
2 weeks ago
**Marketing Operation & Analysis**:
- Req ID: 53263- Location: Bangalore, IN**Location: Bangalore, India**
Sapiens International Corporation (NASDAQ and TASE: SPNS) is a leading global provider of software solutions for the insurance industry, with a growing presence in the financial services sector. We offer integrated core software solutions and business services, and a full digital suite for the property and casualty/general insurance; life, pension, and annuities; and reinsurance markets. Sapiens also services the workers’ compensation and financial and compliance markets.
**Job Description:
- **
- Build audiences and accounts lists while working with data and analysis platforms such as ZoomInfo, Lusha and more
- Support marketing automation tasks to assure smooth marketing processes execution
- Own the leads & opportunities data in the marketing org. Build dashboards & reports to inspect the data and optimize it
- Enhance existing marketing reports, develop new reports, and extract insights from them. Leverage the insights to improve the Marketing org. work
- Analyze and calculate conversion rates and ROI for all marketing activities
- Collaborate with the different functionalities from the Marketing/Sales org. e.g. regional marketers, regional sales, marketing ops, marketing data and growth marketing
**Required Skills and Qualifications:
- **
- Experienced with CRM systems and marketing automation platforms, specifically with Salesforce & HubSpot - a must
- Familiarity with the demand/lead generation world, its processes and methods
- Understanding of marketing principles and metrics, including conversion rates, ROI, and attribution modelling.
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights
- Proven experience in web analytics tools such as Google Analytics, GA4 or Adobe Analytics
- Experience in generating and presenting reports to various stakeholders
- Proficiency in designing and executing A/B tests using tools like Optimizely or Google Optimize - an advantage
- Excellent communication skills (both verbal and written) are a must
- Creative thinker with the ability to come up with innovative solutions
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