PPC
3 days ago
**Position **:PPC Executive
**Location **:Mumbai Powai
**Experience **:5-8 years in Paid Media (Google Ads and Meta Ads) with current experience in an ad agency.
**Major responsibilities & deliverables**:
- Undertaking research using a wide range of specialist media resources. Identify the right target demographic for specific campaigns
- Analyse market research and study demographic data to determine the most effective approach
- Setting Up Facebook Ads, Sponsored Posts, Google Search Ads, Display Ads
Sponsored Stories etc and which is appropriate for which situation
- Identify new ad formats / platforms that can work well with the clients objective
- Ensuring Media Campaigns go live as per scheduled time
- Determine ROI reports on each campaign from a social media, earned media and paid media perspective
- Analysing the effectiveness of the campaign and using this data to inform future campaigns
- Focus on Client reporting and budget management
- Keeping up to date with industry research figures
- Monitoring campaigns on a daily basis
- Optimizations to be made to campaigns. Discuss on a regular basis changes / suggestions for betterment / performance of the account
- Accountability for campaigns performing as per media plan given (extremely important.
**Professional Competencies**
- 5-8 years’ experience in Paid Media with current working experience in an Agency.
- Proficiency in MS Excel,
- Excellent command of the English language, including creativity, spelling, grammar and punctuation.
- Good interpersonal skills and the ability to communicate and collaborate effectively as part of an international team
**Salary**: ₹25,000.00 - ₹50,000.00 per month
Schedule:
- Morning shift
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