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PPC Executive
7 months ago
**JOB ROLE**:
Execute and manage all PPC campaigns, SEM, and SMM strategies to optimize performance and achieve marketing objectives.
**RESPONSIBILITIES**:
- Develop, implement, and manage PPC campaigns across Google Ads and Meta Ads.
- Conduct keyword research and selection for pay-per-click campaigns.
- Analyze and optimize campaign performance to achieve KPIs and ROI targets.
- Monitor and report on campaign performance metrics using Google Analytics.
- Manage and optimize SEM and SMM campaigns to increase brand visibility and drive qualified traffic.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.
- Stay updated with the latest PPC trends, techniques, and best practices.
**ATTRIBUTES**:
- Strong analytical skills and attention to detail.
- Excellent communication and interpersonal skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Proactive and results-oriented mindset.
**QUALIFICATION & EXPERIENCE**:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 2 years of PPC experience.
- Proficiency in using Google Ads, Meta Ads, and Google Analytics.
- Proven track record of managing successful PPC campaigns.
- Certification in Google Ads is a plus.
**Job Types**: Full-time, Permanent
Pay: ₹360,000.00 - ₹600,000.00 per year
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
**Experience**:
- PPC Campaign Management: 2 years (required)
Work Location: In person