(Only 24h Left) PPC Specialist
2 weeks ago
CTC Range: 3 LPA - 4.5 LPA
Purpose of the Job:
To drive traffic, generate leads, and achieve revenue growth by managing Google Ads and social media PPC campaigns.
Key Responsibilities:
- PPC Campaign Setup & Optimization: Create and optimize PPC campaigns in Google Ads, Facebook Ads, and other ad platforms, ensuring efficient spend and maximum ROI.- Keyword Research for PPC: Conduct in-depth keyword analysis specifically for PPC, targeting relevant, high-performing search terms and maintaining a list of negative keywords.- Landing Page Coordination for PPC Ads: Work with design teams or use templates to create and optimize landing pages that maximize PPC conversion rates.- Ad Copywriting & Creative Upload: Develop high-converting PPC ad copy and manage ad uploads to align with client objectives and ad platform guidelines.- Real-Time Campaign Monitoring & Budget Management: Daily monitoring of PPC metrics, adjusting bids, optimizing budgets, and tracking PPC-specific KPIs for performance.- Conversion Tracking & Analytics: Set up PPC tracking via Google Tag Manager (GTM) and Google Analytics, focusing on tracking CTAs, form submissions, and other PPC conversion points.- Performance Reporting for PPC Campaigns: Create monthly reports on PPC performance metrics, keyword rankings, and ROI, and provide insights on improvement areas.- Client Lead Tracking & Feedback Management: Maintain a lead tracker, capturing lead details from PPC campaigns and client feedback for ongoing optimization.- PPC Trend Analysis & Collaboration: Keep updated on PPC industry trends, new features in Google Ads, and collaborate with other team members for integrated strategies.
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Desired Profile:
- Experience: 1.5-3 years in PPC campaign management, specifically in Google Ads or paid search advertising.- Skills: Expertise in Google Ads, Facebook Ads, keyword research for PPC, bid strategy, budget management, ad copywriting, and A/B testing.- Tools: Proficient in Google Ads, Facebook Ads Manager, Google Analytics, and GTM for PPC tracking.- Knowledge: Strong understanding of PPC conversion optimization, consumer search behavior, ad platform guidelines, and KPI tracking.
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