B2b Marketing Strategy and Operation

2 weeks ago

Bengaluru Karnataka, India DC Consultants Full time

Opening: 1 Nos.- Job ID: 80151- Employment Type: Full Time- Reference:
- Work Experience: 5.0 Year(s) To 8.0 Year(s)- CTC Salary: 30.00 LPA TO 50.00 LPA- Function: Marketing / Advertising / MR / PR- Industry: IT-Software/Software Services- Qualification: BCA/BCS - Computers; BCA/BCS - Data Science; BCA/BCS - Software Engineering- Location:

- Bengaluru/bangalore
- Gurgaon

Posted On: 11th Apr, 2024
**We have an urgent opening for the role of **B2B Marketing Strategy and Operation(Europe and USA Market)** with one of our **USA-based clients (the world's leading platform for cybersecurity posture automation)**.

Job Location: India(Bangalore/Gurgaon)HybridModel

In this role, you'll be at the **helm of integrating and optimizing our marketing technology stack,** overseeing key tools like **HubSpot, Salesforce**, and others. Your expertise in **CRM workflows and data-driven marketing strategies** will be instrumental in **shaping our B2B outreach** and lead generation efforts. With your analytical prowess, you'll dissect performance metrics, and ensure our marketing strategies align with company goals and deliver **maximum ROI**. Based in Bangalore or Gurugram, India, this role is an exceptional opportunity for someone passionate about making a significant impact in the marketing realm.

**Key responsibilities**:

- **Tech Stack Mastery**: Drive the integration and management of tools **like HubSpot, Salesforce, **Sales loft**, Google Analytics,** Demand base, **Zoom Webinar, and Zoom Info**, focusing on streamlined operations and high data quality.
- **CRM and Workflow Innovation**: Develop and optimize **CRM workflows in HubSpot**, enhancing efficiency and customer engagement.
- **Data-Driven Marketing Strategy**: Maintain impeccable data quality and keep our contact lists meticulously up-to-date, ensuring the backbone of our marketing efforts is always accurate and reliable. Harness performance marketing channels and intent data for targeted, effective B2B strategies and lead generation.
- **Analytical Campaign Management**: Oversee marketing initiatives, analyzing performance metrics to optimize ROI and inform decision-making.
- **Collaborative Revenue Growth**: Work with cross-functional teams to align marketing with the company's Go-To-Market strategy, and accurately forecast revenue goals.

**Office Time - **9 AM - 5 PM

**Working Days -** Mon - Fri(Hybrid)
- Bachelor’s degree in Computer Science, Engineering, or related fields
- **5+ years of experience in Marketing Operations, with a proven track record in building and optimizing marketing technology stacks.**:

- Essential **experience with HubSpot and Salesforce CRM workflows.** Familiarity with Demand base or **6Sense** would be an asset.
- **Deep knowledge of performance marketing and demand generation channels.**:

- **Strong experience in a B2B environment for a global company(Europe & USA).**:

- Excellent analytical skills and ability to work with data to drive decisions.
- Strong project management skills with the ability to oversee multiple initiatives.
- Exceptional communication and leadership skills, with an ability to work collaboratively across teams.

**Key Skills**:

- Salesforce Crm
- Hubspot
- Performance Management
- Demand Generation

**Company Profile**:
The Organization is the world's leading platform for cybersecurity posture automation company. The Organization Software Security Cloud uses AI and automation to reinvent how the World's leading organizations reduce their cyber risk. With -, security teams can accurately inventory their cloud and on-prem assets, conduct vulnerability management, and quantify their cyber risk in monetary terms.

The Organization counts many global 1000 companies among its rapidly growing customer base. They are backed by John Chambers (the former CEO and Chairman of Cisco), top Silicon Valley VCs and global investors. They have been called magical, and have received raving reviews as well as customer testimonials, numerous industry awards, and recognition by Gartner as a Cool Vendor, and by Frost & Sullivan.

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