Search & Social Executive

3 weeks ago

Bengaluru, India Merkle B2B Full time

Company Description

Merkle B2B is looking for a Search & Social Media Executive looking to propel their career by joining an awesome team of switched-on media professionals, working on big brands with interesting challenges and sophisticated marketers across some of our more exciting APAC accounts. This role will be reporting to the Digital Manager.

**Job Description**:

- Provide consistent and effective support to Digital Manager on day-to-day
- Mine campaign keywords and write effective ad copies.
- Conduct recurring weekly & monthly SEM optimization tasks (i.e. Keyword Expansion, Ad Testing, Negative Management, etc..)
- Create, implement, track, analyse and optimise paid social advertising campaigns in Facebook, Twitter, LinkedIn, Instagram
- Management budget pacing
- Deliver analysis and insights that help teams optimize campaigns
- Provide ongoing and ad hoc analytical support to Digital Manager
- Maintain and create Marketing's KPI Dashboards
- Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted

**Qualifications**:

- Proficiency in Excel is a must
- Passionate about search marketing, digital marketing, and/or another highly quantitative, analytical, and results-driven environment
- Bachelor’s degree in Marketing, Economics, or Mathematics preferred
- Certifications: Google AdWords Fundamentals, Search Advanced, Display, Facebook Blueprint, LinkedIn Academy. Certifications are not required but must have while employed with Merkle B2B.
- Experience with Google AdWords and Bing AdCenter mandatory
- Up-to-date with the latest trends and best practices in digital marketing and performance advertising

Additional Information

With offices in Sydney, San Francisco, Boston, Austin, Chicago, London, Munich, Bangalore, Beijing, and Singapore, Merkle B2B is the world’s largest and most respected communications agency focused on B2B Performance Marketing & Paid Media.
Part of the larger Dentsu Group, Merkle B2B delivers excellence to global and regional clients on media strategy, planning, activation, and performance.

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