PPC Executive
3 months ago
**Responsibilities**:
- **Develop and Implement Advertising Strategies**:
- Create and execute comprehensive advertising strategies aligned with the brand's e-commerce objectives.
- Utilize various advertising platforms (e.g., Marketplace Ads
- Amazon, Walmart & Target+ Ads, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads) to maximize reach and impact.
- **Content Creation and Campaign Management**:
- Develop engaging and impactful ad content to drive brand visibility and customer engagement.
- Manage and optimize day-to-day advertising activities including ad creation, budget allocation, and scheduling.
- **Performance Analysis and Optimization**:
- Analyze advertising performance metrics and KPIs to track effectiveness, optimize campaigns, and report on ROI.
- Use insights to make data-driven decisions for continuous improvement of advertising efforts.
- **Collaboration and Coordination**:
- Work closely with marketing, content creation, and brand management teams to align advertising strategies with overall business goals and brand initiatives.
- Ensure consistency in brand messaging, visual identity, and adherence to legal and regulatory guidelines across all advertising channels.
- **Partnership and Outreach**:
- Identify and forge partnerships with influencers, content creators, and strategic partners to amplify brand reach and foster brand advocacy.
- Stay abreast of industry trends, advertising best practices, and emerging platforms to innovate and maintain a competitive edge in the e-commerce market.
**Qualifications**:
- **Educational Background**:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred.
- **Experience**:
- Proven experience in advertising management within the e-commerce or brand aggregation industry.
- Strong understanding of digital marketing strategies and e-commerce platforms.
- **Skills**:
- Exceptional communication skills with the ability to craft compelling narratives and engage diverse audiences.
- Analytical mindset with proficiency in advertising analytics tools to derive insights and drive data-driven decisions.
- **Technical Proficiency**:
- Familiarity with advertising platforms and tools such as Amazon Ads -Campaign Manager, Walmart Ads, Google Ads, Facebook Ads Manager, and other relevant software.
Pay: ₹12,104.76 - ₹37,694.76 per month
**Benefits**:
- Flexible schedule
- Health insurance
- Provident Fund
Schedule:
- Day shift
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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