Google Ads

6 months ago

Bengaluru, India AIT Full time

**PPC/SEM Analyst JOB DESCRIPTION**
- Create and implement Pay Per Click (PPC) campaigns across multiple platforms such as search networks & display networks
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Manage, review, and perform daily account responsibilities associated with Google ads, Bing ads, and other search platforms
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, and other important metrics
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the organizational goals
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance to improve the performance
- Prepare a strategy for improving campaigns by performing a thorough campaign analysis, identifying opportunities for improvement, brainstorming the improvement solution, and monitoring the implementation of the same
- Closely work with web developers, graphic designers & content writers to optimize the website to improve user website experience & ultimately improve campaign performance
- Monitor the status of leads generated from paid sources. Analyze the lead conversion & lead drop and ultimately improve the overall quality of leads.
- Developing new and innovative SEM strategies for the organization.
- Managing the paid search marketing campaigns and other paid advertising campaigns.
- Ensuring the organization’s goals and objectives are met.
- Analyzing data and insights to improve ROI.
- Performing detailed keyword research and customer trends.
- Monitoring clicks, redirects, and bounce rates.
- Generating heatmaps to analyze consumer behavior on the website.
- Suggesting improvement in the marketing campaign and make necessary changes if required.
- Implement on-going A/B and user experience testing for ads, placements and landing pages.
- Work with internal development and design teams to create dynamic landing pages.
- Preparing SEM reports on a monthly basis and presenting it.
- Staying up to date with the new advertising trends and PPC strategies.

**Skills & Technologies**
- Google Analytics.
- Google Search Console (Webmaster Tools).
- Google Keyword Planner Tool.
- SEMrush/Moz/Ahrefs similar tools.
- Google AdWords.
- Google Shopping/Merchant Center.
- Expertise with Google Docs/Sheets/Slids.
- CMS Frameworks: WordPress.
- Some Working knowledge of HTML.
- Strong knowledge of search engine algorithms and ranking strategies.
- Deadline and detail oriented.
- Enthusiastic, flexible, and creative problem solver with excellent attention to detail.
- Excellent ability to collaborate with internal teams.
- Critical thinker and problem-solving skills.
- Team player.
- Good time-management skills.
- Great interpersonal and communication skills.

**REQUIREMENT**
- Google Adwords Certification
- 1-2 Years of Experience in Google Ads
- Excellent Analytical Skill

**Job Type**:
Full-time

**Salary**:
₹20,000 per month

**Schedule**:
Mon -Fri Day shift

**Education**:
Bachelor's (required)

**Experience**:
1-2 years in PPC, SEM marketing

**Job Types**: Full-time, Permanent

**Salary**: From ₹20,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus
- Yearly bonus

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