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Marketing Executive in a Eye Hospital
4 weeks ago
The Marketing Executive at our Eye Hospital plays a crucial role in promoting our services, building brand awareness, and driving patient engagement. With a minimum of 2 years of experience in marketing, preferably within the healthcare industry, you will be responsible for developing and implementing marketing strategies tailored to the unique needs of our eye care facility.
Key Responsibilities:
- **Strategic Planning**: Collaborate with the marketing team and hospital management to develop comprehensive marketing plans aligned with the hospital's goals and objectives.
- **Brand Promotion**: Develop strategies to enhance the hospital's brand visibility and reputation within the community and among potential patients. This includes both online and offline channels.
- **Content Creation**: Produce high-quality content such as blog posts, articles, videos, and infographics related to eye care topics to educate and engage our target audience.
- **Patient Acquisition**: Implement targeted marketing campaigns to attract new patients to the hospital. Utilize data analytics and market research to identify and reach out to potential patient segments effectively.
- **Physician Referral Programs**: Develop and maintain relationships with referring physicians and healthcare providers to increase patient referrals to the eye hospital.
- **Event Planning**: Organize and participate in community events, health fairs, and seminars to raise awareness about our services and establish the hospital as a leader in eye care.
- **Collateral Development**: Create marketing collateral such as brochures, flyers, and promotional materials to support various marketing initiatives.
- **Budget Management**: Monitor marketing budgets and allocate resources effectively to maximize ROI on marketing activities.
- **Performance Tracking**: Regularly analyze key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing campaigns and make data-driven decisions for optimization.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum of 2 years of experience in marketing, preferably within the healthcare industry.
- Strong understanding of digital marketing techniques and platforms.
- Excellent communication, writing, and interpersonal skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Passion for healthcare and a commitment to promoting quality patient care.
Join our dynamic team and contribute to improving the eye health of our community while advancing your career in healthcare marketing
Pay: ₹20,000.00 - ₹30,000.00 per month
**Experience**:
- total work: 2 years (required)
Work Location: In person
Application Deadline: 10/06/2024
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