CEO- Fmcg

**Job Title: CEO- FMCG**

**Company - Boby Chemmanur International Group**

**Company Overview**:
Boby Chemmanur International Group is a diversified conglomerate with a strong presence in various sectors including jewelry, finance, real estate, and hospitality. With a commitment to innovation and excellence, the group is expanding its portfolio to include FMCG products, particularly a new Tea brand.

**Job Overview**:
As the CEO of FMCG for Boby Chemmanur International Group, you will be responsible for leading the strategic direction, growth, and overall success of our new Tea brand. You will drive the brand's vision, positioning, product development, marketing strategies, and operational excellence to establish it as a market leader in the FMCG sector.

**Key Responsibilities**:

- Strategic Leadership:

- Develop and execute a comprehensive strategic plan to establish the new Tea brand in the market.
- Set clear objectives, KPIs, and milestones for the brand's growth and profitability.
- Identify emerging market trends, consumer preferences, and competitive landscape to capitalize on opportunities and mitigate risks.
- Brand Development:

- Define the brand's unique value proposition, positioning, and messaging to resonate with target consumers.
- Oversee product development initiatives, ensuring alignment with brand identity and market demands.
- Establish brand guidelines and standards to maintain consistency across all touchpoints.
- Marketing and Sales:

- Lead the development and execution of integrated marketing campaigns to build brand awareness, drive customer acquisition, and foster brand loyalty.
- Collaborate with the marketing team to leverage various channels including digital, traditional, and experiential marketing.
- Work closely with sales teams to develop effective distribution strategies, expand market reach, and achieve sales targets.
- Operational Excellence:

- Establish robust operational processes and systems to ensure efficient production, supply chain management, and inventory control.
- Monitor key performance metrics related to production efficiency, cost management, and quality control.
- Implement continuous improvement initiatives to enhance operational effectiveness and drive cost optimization.
- Team Leadership:

- Build and lead a high-performing team, fostering a culture of collaboration, innovation, and accountability.
- Provide guidance, mentorship, and professional development opportunities to team members.
- Foster a positive work environment that encourages creativity, initiative, and excellence.

**Qualifications**:

- Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.
- Proven track record of success in senior leadership roles within the FMCG industry, preferably in the beverage sector.
- Strong understanding of market dynamics, consumer behavior, and competitive landscape.
- Demonstrated experience in developing and launching successful brands, ideally within the Tea or related categories.
- Exceptional strategic thinking, analytical skills, and business acumen.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to inspire and motivate teams to achieve ambitious goals.
- Flexibility to travel domestically and internationally as needed.

Pay: ₹90,000.00 - ₹125,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 10 years (required)
- FMCG: 3 years (required)

Work Location: In person