PPC Executive
1 month ago
Industry: E-commerce, Healthcare, B2B, B2C,
preferred)
Skills required: Report Generation, Pay per click, Reporting, Content Marketing, Keyword research,
paid campaign knowledge, Google Analytics.
Job Location: Baner, Pune
**Responsibilities**:
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (Google AdWords, Bing, Taboola, Programmatic etc.)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements of the role:
- Proven experience as a Core PPC Expert or Digital Marketing Specialist
- Experience in data analysis and reporting
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, and Web Trends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
**Salary**: ₹16,000.00 - ₹41,666.00 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Pune, Maharashtra: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- total work (preferred)
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