PPC Executive
1 month ago
PPC Executive:
· We are looking for the perfect candidate as a PPC Executive who can work from the office to manage and develop the company’s pay-per-click and social media advertising campaigns.
· The ideal candidate will have a working knowledge of Google Ads & Facebook Ads
· Ensure meeting performance and revenue targets in line with the overall marketing plan and budget, and also reporting, implementation, and analysis of ad performance.
Responsibilities and Duties:
· Launching and optimizing PPC campaigns on Google Ads & Facebook
· Monitoring budgets and overseeing ad campaigns
· Tracking KPIs and producing useful reports for management
· Should be well-versed in principles of search engine marketing (SEM), display advertising and paid social.
· Must ensure our online marketing efforts have the highest possible return on investment (ROI.)
· Experience in data analysis and reporting Create goals, and custom reports using Google Analytics.
· Analytical thinking with strong math skills.
· Oversee accounts on search platforms, Keyword and audience persona research
· Adjust bids and budget to gain better ROI
· Track KPIs to assess performance and pinpoint issues
· Write attractive and concise copy for adverts and landing pages
· Suggest and develop new campaigns across multiple channels
· Find ways to reduce the risk of click fraud
· Creating, developing & implementing effective paid search and social strategies
· Ensuring that campaigns are aligned with the client’s marketing objectives across multiple channels
· Additional Responsibilities Involvement in Team Projects Where relevant, data administration in Google Drive Key Requirements Strong understanding and hands-on experience on Google Ads, Social media ads and Google Analytics.
· Very good written and verbal communication skills should be able to speak fluent English Highly organized individual with the ability to deal with complex campaign issues and deadlines.
· Google Ads certified Working knowledge of Microsoft suite (Excel, PPT) and Google spreadsheets, docs & slides.
· A team player Should be able to explain campaign-related issues to the client and team lead
Job Qualifications And Skill Sets
Below are the qualifications expected of a Google Ads expert:
0.6 to 1 years of experience working in a similar role
A degree in digital marketing or a related business field
In-depth knowledge of Google Ads, Facebook Ads, Social media ads and Google Analytics
An understanding of search engine optimization (SEO) and search engine marketing (SEM)
Google Ads certification
Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
You have at least 0.6 year of experience ideally in Digital Marketing within Media & Entertainment industry.
Experience in Employer Branding and Performance marketing would be a strong advantage.
You have good knowledge of Google Analytics.
You are highly goal driven and work well in fast-paced environments
You possess strong analytical skills and are comfortable dealing with numerical data
You are a strong team player who can manage multiple stakeholders
Location: On-site in Pune
Ready to make your mark and join our marketing-driven team?
Share your resume with us at
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