PPC Executive

7 days ago


pune, India UniAthena Full time
Job description
PPC Executive will be responsible for performance of company’s pay per click campaigns. PPC Executive will be managing, developing the campaigns and ensure that they meet performance and revenue targets in line with the overall marketing strategy.
Job Requirements
Experience & Skilled on Facebook Paid Marketing Campaign (at least 1.5 year) (Must Have)
Preferable - Experience in Education Industry / Ed-Tech
4-6 year experience in Performance Marketing
Data Driven Campaigning Strategy - Performance Data, Industry trends, Customer Behavior
Willing to take ownership of the paid campaigning activities for the portfolio assigned
Self-Motivated, Performance-Oriented, and can work with minimal monitoring and supervision
Willing to work in Dynamic and Challenging Start-Up culture
Looking forward to grow in your role along with Organization
Roles & Responsibilities
Daily optimization and testing of PPC campaigns for continual improvement across all channels including SEO/SEM/SMM search, display, remarketing and paid social.
Media planning and budget distribution across various paid advertising channels for new and existing channels
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Execute and measure experiments and conversion test
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimize user funnels
Creating and sending weekly/bi-monthly reports with insightful commentary. It should not just be some numbers but some insights on what worked and what not, plan of action for upcoming weeks.
Industry Higher Education
Employment Type Full-time
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