PPC Executive
4 weeks ago
**Responsibilities**:
- To manage the company’s pay-per-click campaigns under the direction of the Marketing Manager.
- Manage, review, and perform daily account responsibilities associated with Google Ads and social media Ads for our Account.
- Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, and other important account metrics. - Manage the creation of large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. - Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports, and essential reporting tools, and point out key areas of importance in accordance with client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication with team and management on project development, timelines, and results.
- Provide oversight and work closely with the other team members to meet client goals.
**Requirements**:
- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
- In-platform execution experience setting up campaigns in Facebook ads manager and Google AdWords.
- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- Outstanding presentation skills.
**Salary**: ₹20,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
- Fixed shift
Ability to commute/relocate:
- Pune, Maharashtra: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Facebook Advertising: 1 year (required)
- Google Ads: 1 year (required)
- Google Analytics: 1 year (preferred)
**Speak with the employer**
+91 9607000026
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