App Marketing Associate-aso

1 week ago

Delhi, India Ready2Hire Recruitment Consultant Full time

Classification: All - Finance / Accounts / Investment Banking

Skills Required: Sales,Strategic Marketing,Direct Marketing,Oral / Verbal Communication,iOS

Location
- Delhi, Sarita Vihar (Hybrid mode
- 3 days in a week WFO)
Experinece
- 1-2 Years
Relevant experience
- 1 year is needed
Skills needed
- App Store Optimization (mandatory), Maketing skills, communication skills, ASO tools (App Tweak, App Follow, Sensor Tower, Mobile Action, etc.)
Budget
- 7 LPA- 7.5 LPA (will vary as per the experience)
Interview process
- Basic Assessment + Interview with the team lead + Interview with CTO, Psychometric test.
Notice period
- Immediate-30 days max

You will spend most of your time on:

- Manage the ASO (App Store Optimization) projects & activities for iOS & Google Play
- Do keyword research & keyword optimization for iOS & Google Play apps across various markets (English speaking countries as well as other markets)
- Execute & optimize campaigns on Apple Search ads
- Analyse top of the funnel metrics & come up with ideas on how to improve them
- Look closely into conversion rates & suggest ways to improve them
- Generate ideas to grow apps organically
- Work with the onboarding screens to enhance the user journey & improve key metrics along the user funnel
- Plan, implement & analyse A/B tests & experiments to improve the funnel metrics (experiments with icons, screenshots, videos, etc.)
- Launch new games (we have new games coming every month)
- Coordinate with designers, engineering, product & data teams

What we want to see in your past experience:

- you need to understand what is ASO & how it works
- you should have experience in ASO for at least 1 year (iOS &/or Android)
- you have used any of the ASO tools (App Tweak, App Follow, Sensor Tower, Mobile Action, etc.)
- past experience in managing Apple Search ads is preferable.
- you understand top of the funnel metrics, eg. impressions, PPV, etc.
- you understand the concepts of conversion rates & good ways to improve them
- you have experience in managing graphic assets & doing/tracking experiments with app icons, screenshots, videos, etc.
- excellent analytical skills
- you are organized & structured
- you enjoy working with numbers, as well as performing creative tasks

What we are looking for in you as a colleague:

- Ability to collaborate and meet deadlines
- Self-driven, responsible, and curious to learn
- Passionate
- Attention to details
- Excellent in English, written and spoken

What We can offer you as a professional?
- Work with great people
We are an international team of highly skilled and motivated people with a deep passion and ambitious drive for what we are building. You will learn from the best in various functions.
- Disrupt
We disrupt learning and how children will learn in the future by using the latest technology. With our global ambitions, we aim to make a big positive impact on the way children learn now and in the future.
- Perks and Benefits
These are optional and can be tweaked on an individual basis depending on what makes you most productive.
Here are things we offer:

- MacBook or Top windows laptop
- Headphones and similar accessories required for work
- Standing desk for office or home office infrastructure

**Salary**: ₹700,000.00 - ₹750,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- South East, Delhi: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Sales: 1 year (preferred)
- Apps Store Optmization: 1 year (preferred)
- ASO tools: 1 year (preferred)
- Strategic Marketing: 1 year (preferred)
- Direct marketing: 1 year (preferred)

**Speak with the employer**
+91 8734962782

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