App Marketing Associate
6 days ago
**Skills Required**: Sales, Strategic Marketing, Direct Marketing, Oral / Verbal Communication, iOS
**Location-** Delhi, Sarita Vihar (Hybrid mode
- 3 days in a week WFO)
**Experience
- **1-2 Years
**Relevant experience
- **1 year is needed
**Skills needed-** App Store Optimization (mandatory), Marketing skills, communication skills, ASO tools (App Tweak, App Follow, Sensor Tower, Mobile Action, etc.)
**Interview process-** Basic Assessment + Interview with the team lead + Interview with CTO, Psychometric test.
**Notice period-** Immediate-30 days max
**You will spend most of your time on**:
- Manage the ASO (App Store Optimization) projects & activities for iOS & Google Play
- Do keyword research & keyword optimization for iOS & Google Play apps across various markets (English speaking countries as well as other markets)
- Execute & optimize campaigns on Apple Search ads
- Analyze top of the funnel metrics & come up with ideas on how to improve them
- Look closely into conversion rates & suggest ways to improve them
- Generate ideas to grow apps organically
- Work with the onboarding screens to enhance the user journey & improve key metrics along the user funnel
- Plan, implement & analyze A/B tests & experiments to improve the funnel metrics (experiments with icons, screenshots, videos, etc.)
- Launch new games (we have new games coming every month)
- Coordinate with designers, engineering, product & data teams
**Requirements**:
- you need to understand what is ASO & how it works
- you should have experience in ASO for at least 1 year (iOS &/or Android)
- you have used any of the ASO tools (App Tweak, App Follow, Sensor Tower, Mobile Action, etc.)
- past experience in managing Apple Search ads is preferable.
- you understand top of the funnel metrics, eg. impressions, PPV, etc.
- you understand the concepts of conversion rates & good ways to improve them
- you have experience in managing graphic assets & doing/tracking experiments with app icons, screenshots, videos, etc.
- excellent analytical skills
- you are organized & structured
- you enjoy working with numbers, as well as performing creative tasks
**What we are looking for in you as a colleague**:
- Ability to collaborate and meet deadlines
- Self-driven, responsible, and curious to learn
- Passionate
- Attention to details
- Excellent in English, written and spoken
**Salary**: ₹700,000.00 - ₹750,000.00 per year
**Benefits**:
- Provident Fund
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
**Speak with the employer**
+91 7702307972
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