Content Writer(SEO&ASO)

4 weeks ago

new delhi, India Caesium Lab Full time
Job Title: Junior Content Writer (SEO & ASO)Location: Hydrabad/Onsite
Job Description:
We are seeking a talented Content Writer with expertise in SEO (Search Engine Optimization) and ASO (App Store Optimization) to join our team. As a Content Writer specialized in SEO and ASO, you will be responsible for creating high-quality content that drives organic traffic to our website and increases visibility and downloads for our mobile app on app stores.
Responsibilities:
Develop SEO-optimized content for our website, including blog posts, articles, landing pages, and product descriptions, to improve search engine rankings and attract organic traffic.Conduct keyword research to identify relevant topics and optimize content for target keywords, ensuring maximum visibility on search engine results pages (SERPs).Collaborate with the marketing team to develop content strategies aligned with business objectives, target audience interests, and industry trends.Create compelling app store listings for our mobile app, incorporating relevant keywords and optimizing metadata to improve discoverability and conversion rates.Conduct competitor analysis to identify content gaps and opportunities for differentiation, informing content creation and optimization efforts.Stay updated on SEO and ASO best practices, algorithm changes, and industry trends to continuously improve content performance and drive results.Monitor and analyze key performance indicators (KPIs) such as organic traffic, keyword rankings, and app store metrics, and provide insights and recommendations for optimization.Collaborate with cross-functional teams, including designers, developers, and marketers, to ensure content alignment and consistency across all channels.
Qualifications:
Proven experience as a Content Writer with a strong understanding of SEO and ASO principles.Proficiency in keyword research tools, SEO analytics platforms, and ASO tools (e.g., SEMrush, Ahrefs, Google Analytics, App Annie).Excellent writing and editing skills, with the ability to craft clear, concise, and engaging content tailored to different audiences and platforms.Familiarity with on-page and off-page SEO techniques, including meta tags, internal linking, and backlinking strategies.Knowledge of ASO best practices, including app store keyword optimization, metadata optimization, and A/B testing.Strong analytical skills and attention to detail, with the ability to interpret data and metrics to drive content optimization decisions.Creative thinking and problem-solving skills, with the ability to generate innovative ideas and solutions to improve content performance.

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