Associate - Category Marketing

2 weeks ago

Bengaluru Karnataka, India Meesho Full time

**About the Team
Meesho Grocery aims to revolutionise the way India shops for Grocery and towards that objective, we want to enable the lowest cost distribution for all daily needs. Grocery has the biggest share of the overall retail spend in India and is projected to be a $800B market in 2024, of which the majority contribution comes from non-metro cities. Grocery market in Metro and Tier 1 has become crowded with a lot of players trying to solve the supply chain but the higher cost of logistics restricts these players to disrupt the lower tier cities.

At Meesho Grocery, we are building the most cost-effective distribution channel to disrupt the grocery market in lower tier cities of India.

Meesho Grocery is an early stage mini start-up within Meesho with a completely different supply chain and modus operandi. We are a bunch of high energy enthusiasts working towards creating something cool and something big.

**About the Role
As an Associate, you will manage both the user growth sides of the business. You will also ensure all the best prices and choices are showcased on the app to the customers. You will own user communication and make sure users are aware of our offerings. Ultimately, you will make sure the users transact and keep on increasing across cities.- What you will do
- Identify target customers, objectives and desired outcomes of marketing campaigns
- Close follow-up with cross-functional teams on campaign leads and increase business conversion
- Mentor, motivate & provide direction to a team of Key Account Managers
- Advocate Meesho’s values & principles across your team
- Develop robust processes for smooth execution of all critical tasks
- Define KRA's & goals for the team and individuals. Compile and evaluate metrics for success assessment of individual and team level tasks
- Communicate priorities and key decisions with stakeholders with your excellent verbal, written & visual communication skills
- Be comfortable with challenges and exude confidence to build processes to drive higher efficiency and better outcomes influence strategic decisions across the organization by earning the trust of your stakeholders. Effectively use quantitative & qualitative data to drive decisions & measure success- What will you need
- 1-3 years of overall experience with at least 1+ years in leading teams.
- Experience with startups and fast-paced environments is an added advantage.
- Experience of using Microsoft excel to analyze data and build POV.
- Demonstrated ability to think strategically and tactically.
- Deep understanding of business and customers.
- Excellent verbal and written communication skills.
- Proven ability to lead team and manage relevant stakeholders.
- Experience in tools similar to clevertap, monengage will be added advantage.

**About Meesho
**Meet Meesho - India’s only true e-commerce marketplace.**

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Meesho (Meri shop) started with a single idea in mind - to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. Meesho is democratizing internet commerce in India. The company provides sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.4 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers.

Meesho has been a catalyst for over individual entrepreneurs, propelling them into an online business with zero initial investment. What sets us apart is our revolutionary 0% commission model for sellers, a pioneering concept in the Indian e-commerce landscape. Our vision extends beyond being a platform; we aspire to be the e-commerce destination for Bharat—a testament to our dedication to inclusivity and accessibility.

**Meesho milestone:
Our journey is marked by significant milestones, including a valuation of $4.9 billion and the unwavering support of renowned investors such as Sequoia Capital, Softbank, Fidelity, Prosus Ventures, Facebook, and Elevation Capital. Meesho proudly found its place in Y Combinator’s 2021 Top Companies List and was the sole Indian startup featured in Fast Company’s The World’s 50 Most Innovative Companies in 2020. In 2021, we claimed the 6th spot in Linkedin’s Top Startups List.

9 crore orders every month~13 Lakh seller on the platform 75% of user from Tier 2+ cities of India 3.6 cr monthly and 14 cr Annual transiting users12+ Cr product listings on Meesho A new product uploaded every second

But beyond the numbers and accolades, our true strength lies in our people. At Meesho, we champion a people-first cultu

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