Salesforce Admin

2 weeks ago

Hyderabad, India Zeta Global Full time

Salesforce Admin - Sales, Marketing, Finance Operations

Summary

The Salesforce Administrator will own Salesforce CRM design and function to support Sales, Marketing, Product and

Operational needs. Reporting to the VP of Finance, core responsibilities include supporting Sales processes like

opportunity entry and pipeline tracking, Marketing Operations like campaign tracking, lead capture and

management, and Finance reporting for forecasting and invoicing purposes.

You will be in a key role on a team tasked with maintaining and customizing Zeta's existing Salesforce CRM instance

including connectivity to key plug-ins - LinkedIn, Tableau, Clearbit, Docusign, 6 Sense ZoomInfo, as well as Zeta

automation tools in a fast-paced marketing technology company where we encourage creative solutions and results

driven thinking.

You will be part of leadership team conversations, weekly sales calls with Sales SVPs and their direct reports, monthly

financial reviews with Finance, and part of each marketing campaign launched by the VP of Marketing. You must be

comfortable managing large imports of customer data, making metrics-driven recommendations, and focused on

driving impact to aid company's growth and team's success.

Essential Responsibilities

Sales
- Support the Operations team by optimizing the Salesforce CRM environment to meet the needs of

various departments and business units. This includes but is not limited to: Improving the Enterprise Sales

team's opportunity & forecasting process, troubleshooting process breakdowns, modifying and improving

existing processes in partnership with the VP of Solution Strategy
- Align with sales enablement teams to support account planning initiatives for the Enterprise Sales

team
- Assist in onboarding of new team members into CRM and provide internal support during

transitional periods.
- Provide support with data cleansing & data management using industry specific tools such as

Discover.Org, Zoominfo, LinkedIn Sales Navigator.
- Provide support during new development of objects, processes, and environments within CRM

environment
- Lead CRM integration efforts required during acquisition of other organizations and technologies
- Support the inside Sales Team with data, reporting and support

Marketing
- Oversee all marketing automation initiatives for various business units. This includes but is not

limited to: Lead Generation, Lead Capturing, Lead Nurturing Campaigns, and final integration into CRM
- Operate across sales and marketing tools for streamlined lead list management, process updates

and the continued evolution of lead list go-to-markets
- Consistently optimize current marketing data connections and make weekly recommendations to

Marketing team on how better to optimize for enhanced lead generation attribution across channels
- Ability to pulls lead lists of prospects and/or clients directly from paid LinkedIn platform for further

General
- Provide updates to internal teams on new developments, challenges, or general status of various

projects
- Responding to internal administrative requests when related to CRM or Marketing Automation

tools

Desired Characteristics
- Minimum of 2 years-experience in a Sales & Marketing Operations role supporting marketing strategies and

sales plans that delivered strong business results
- Administrator experience in managing large data imports/exports via Salesforce or another CRM system
- Understanding of lead generation process and managing sales prospects though a sales pipeline process
- BA/BS required
- Understanding of the latest sales tools and optimizing existing sales software; especially Salesforce
- Able to operate remotely in a fast-moving, entrepreneurial environment without the need of overhead support
- Detailed understanding of sales processes, sales reporting including sale forecasting, salesforce automation, and

territory planning & management
- Self-confident with ability to work remotely with and influence a global, matrixed team
- Ability to build and maintain strong relationships, gaining trust and confidence as a strategic partner from all

levels within the organization
- Very strong work ethic and team player with a positive "do what it takes" attitude
- Problem solving, organizational and collaboration skills.
- Growing analytical skills and ability to interpret and present key findings and recommendations.
- Excellent written, oral and presentation skills

Company Summary

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership.

Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the

Company combines the industry's 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to

unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers 'end to en

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