Corporate Communications Associate

6 months ago

Mumbai Maharashtra, India Cuddles Foundation Full time

Corporate Communications
Associate

About the role:
As a Corporate Communication & Social Media Associate for Cuddles Foundation, you will

be responsible for the growth and management of our communities of supporters and

beneficiaries on social media and all other digital platforms. You will be responsible for

developing and executing strategic communication plans to enhance the foundation’s image,

managing media relations, crisis communications, and stakeholder communications. You

will work closely with the marketing and communication team to create engaging content for

our social media platforms, including keeping our social media profiles updated and

brand-focused, managing our online engagement with supporters and growing our supporter

base through collaborations and campaigns.

**Responsibilities**:
**Social Media**:

- You’ll set and implement social media campaigns to align with marketing strategies.
- You’ll constantly push the envelope to increase our following and engagement on

these accounts, including managing paid promotions and influencer partnerships.
- You’ll create and own a content calendar for all our social platforms.
- You’ll answer queries from supporters and followers that come in via social media or

Google reviews.
- You’ll participate in internal/external events to build our community and boost brand

awareness.
- You’ll visit partner hospitals to create post-worthy content.
- You’ll liaise with internal teams to stay updated on new programs, campaigns and

features that can be shared on social media.
- You’ll use Google and social media analytics to measure the success of campaigns

and continually find ways to improve on those metrics through testing and new

initiatives.
- You’ll constantly check Cuddles Foundation SEO ranking and suggest improvements.
- You’ll be working closely with the content marketing team and providing them with

SEO-friendly suggestions to improve content for blogs.
- You’ll stay up-to-date with digital technology trends to ensure we are always on point.

**PR**:

- You’ll be responsible for developing and executing strategic communication plans to

promote and enhance the foundation's image and reputation.
- You’ll be responsible for managing media relations, crisis communications, and

stakeholder communications for the company.
- You’ll cultivate and maintain relationships with key media contacts in the industry,

including journalists, analysts, and bloggers.
- You’ll develop and pitch newsworthy stories to the media and manage media

inquiries and interview requests.
- You’ll collaborate with internal teams such as Fundraising, Programs, Events, and HR

to ensure messaging is consistent and aligned with the company’s brand and

objectives.
- You’ll be writing press releases, content and editorial pieces to highlight our

initiatives and impact.
- You’ll develop crisis communication strategies to manage and mitigate any potential

issues that may arise.
- You’ll work with the fundraising and program teams to create impactful

communication materials that highlight our initiatives and successes.

Key Performance Indicators (KPIs):

- Growth in social media following and engagement rates.
- Successful implementation and performance of social media campaigns.
- Effectiveness of content calendar adherence and execution.
- Responsiveness to social media and Google review queries.
- Improvement in SEO rankings.
- Successful media relations and the number of media mentions or features.
- Ability to turn research articles and field success stories into PR pieces.

Must-Haves:

- Preferred degree in Marketing or Corporate Communications.
- 5-7 years of professional experience as a community manager/PR manager/social

media executive.
- Experience writing copy for marketing purposes with an ability to vary copy voice and

tone to align with various audiences.
- Extensive experience with Meta Suite for paid Ad Campaigns.
- Extensive Google Adwords & Analytics experience.
- Understanding of popular social networks - design, functionality, users.

Incredible attention to detail and ability to multitask.
- Exceptional interpersonal, oral, and written communication skills.
- Good PR network across B2B and B2C media.
- Strong media relationships and a proven track record of securing media coverage.

Compensation and Benefits:

- Competitive salary commensurate with experience.
- Health and wellness benefits.
- Professional and personal development opportunities.

**Skills**:You can get stuff done.

You are known for your ability to engage, network and collaborate to solve a problem.

You care about the details.

You can spot a typo from a mile, including the one in this sentence.

You have an opinion and are not afraid to express it.

You articulate and back your suggestions and recommendations on social media with

trends, research and references. You are not afraid to share your opinion and do so with

poise, confi

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