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Public Relations Officer

2 months ago

Visakhapatnam, India Universal LeadsHub Full time

As a public relations officer, you'll need to:

- work as part of an account team (in smaller organisations you may be the sole PR lead or work as an agency PR officer) where you’ll plan, develop and implement PR strategies
- build strong relationships and networks with colleagues, clients and the media and answer enquiries from the media and other organisations
- monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients
- research, write and distribute press releases to targeted media
- collate and analyse media coverage
- write and edit in-house magazines, case studies, speeches, articles and annual reports
- prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
- devise photo opportunities and coordinate studio or location photography
- organise events (such as press conferences, exhibitions, open days and press tours), source speakers and seek out sponsorship opportunities
- maintain and update information on the organisation's website
- manage and update information and engage with users on social media sites such as Twitter and Facebook
- prepare regular client reports and attend client meetings
- commission market research
- undertake research for new business proposals and present them to potential new clients
- foster good community relations through events such as open days and through involvement in community initiatives
- Manage the PR aspect of a potential crisis situation.

Working hours are generally 9:00 am to 6.00 pm, but are frequently longer due to the demands of your workload. As client deadlines are all-important, you'll have to work until outstanding jobs have been completed. Press launches, crisis management and pitches can all result in long hours.
- The job is generally office-based, but you may have to travel frequently to attend networking and media events and exhibitions, as well as meetings with clients. International travel may also be necessary.
- The work can be stressful, for example when meeting tight deadlines, juggling various projects or working on a new business proposal, but it can also be very rewarding.
- PR professionals are often expected to network and socialise with clients, the media and colleagues to build and maintain relationships. The boundaries between your social and working life may become somewhat blurred.
- Competition for jobs is fierce, and although PR has a glamorous image, you should be aware of the pressures as well as the rewards of a career in this field.

There are no set qualifications to becoming a PR officer, but most entrants tend to have a degree.

You'll need to demonstrate:

- excellent interpersonal and communication skills, including effective writing skills
- self-confidence, drive, competence and a willingness to learn
- excellent organisational and time management skills with the ability to multitask
- flexibility, determination, enthusiasm and the ability to cope under pressure
- creativity, imagination and initiative
- good teamwork, negotiation and problem-solving skills
- business awareness and a good knowledge of current affairs
- the ability to think strategically, for planning successful PR campaigns
- the capacity to prioritise tasks and projects effectively.

**Job Types**: Full-time, Permanent

**Salary**: ₹26,000.00 - ₹45,810.13 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Life insurance
- Provident Fund

Schedule:

- Rotational shift
- Weekend availability

Supplemental pay types:

- Performance bonus
- Shift allowance
- Yearly bonus

**Experience**:

- total work: 1 year (required)

Work Location: In person

Application Deadline: 10/04/2024
Expected Start Date: 01/04/2024

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