Content Strategist
7 months ago
Performing exhaustive research to gain in-depth knowledge of all customer personas
- Performing extensive research and analysis on consumer thoughts and trends
- Creating specifications and content appropriate for the brand's customer personas
- Strategizing content pillars and sub pillars
- Planning the editorial calendar and content proposition
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- Developing editorial strategy, so content is consistent across all delivery platforms
- Conducting periodic content audits
- Tracking and calculating content ROI
- Ensuring that content strategy meets business objectives
- Strategizing and improving content delivery and promotion
- Analyzing content marketing strategy to evaluate whether it's working or not.
**Job Types**: Full-time, Regular / Permanent
**Salary**: ₹35,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Surat, Surat - 395007, Gujarat: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Content strategy: 2 years (preferred)
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