Performance Marketing

2 weeks ago

Gurugram Haryana, India Ocularity Analytics Full time

Industry: Retail - Textile and Home Furnishing

Key Responsibilities:
Market Research and Analysis:

- Conduct in-depth market research to identify market opportunities, emerging trends, customer preferences, and potential areas for expansion
- Analyze data to determine opportunities for growth and new product development

Business Strategy Development:

- Formulate and execute strategic business development plans to achieve sales targets and expand the customer base.
- Identify and evaluate new business opportunities aligned with the company's objectives.
- Lead the process of opening new retail stores, from site selection and negotiations to store setup and launch

In-Store Visual Merchandising:

- Design and implement visually appealing store layouts, displays, and window arrangements to attract and engage customers.
- Utilize visual merchandising techniques to optimize product placement and enhance the overall shopping experience.

Digital Integration:

- Collaborate with the digital marketing team to ensure seamless integration of online and offline retail strategies.
- Develop strategies to leverage digital channels for driving in-store traffic and supporting online-to-offline customer journeys.

Customer Relationship Management:

- Build and maintain strong relationships with existing clients, understanding their needs and ensuring high levels of customer satisfaction.
- Proactively identify and pursue new customer relationships to drive sales and revenue.

Competitive Analysis:

- Stay informed about competitors and industry trends to maintain a competitive edge
- Utilize market intelligence to make data-driven decisions and adjustments to business strategies.

Product Customization and Merchandising:

- Collaborate with the product development team to create customized têxtile and home furnishing products based on customer preferences.
- Work closely with the merchandising team to ensure the display and promotion of niche products in-store.

Sales and Revenue Generation:

- Develop and implement sales strategies to achieve revenue targets.
- Negotiate contracts and agreements with customers, ensuring favorable terms for the company.

Cross-functional Collaboration:

- Collaborate with marketing, operations, and finance teams to align business development strategies with overall company objectives.
- Provide insights and feedback to internal teams based on customer interactions and market dynamics.

Team Leadership and Training:

- Lead, mentor, and motivate the team to achieve individual and collective targets.
- Conduct training programs to enhance the team's product knowledge and sales skills.

Qualifications and Requirements:

- Masters in Retail Management, Retail Marketing Strategy or a related field
- Proven experience in business development, preferably in the retail sector with a focus on têxtiles and home furnishings
- Strong understanding of customer needs and market dynamics in the têxtile and home furnishing industry.
- Excellent communication and negotiation skills.
- Strategic thinking with the ability to analyze data and make informed decisions.
- Leadership qualities with a track record of achieving sales targets.
- Willingness to travel as required.

Schedule:

- Day shift
- Morning shift

Application Question(s):

- Do you have experience in managing Ad Operations across various platforms?
- Total Experience in Performance Marketing?

Work Location: In person

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