Performance Marketing

3 weeks ago


Gurugram, India Yellow Class Full time

Company Description

YC is going after a global opportunity with the India first approach. Founded by repeat founders with 15+ years of entrepreneurial experience, YC has built a high density team of passionate individuals. We are always looking out for team members who can raise the bar.

**Job Description**:
**This is an opportunity for you if**:

- Have a First principles approach towards problem solving
- You are able to define an ambitious vision, goals & strategy as well as be able to execute these plans with excellence, deliver results and evaluate performance.

We are seeking a passionate and self driven Performance Marketing Leader with experience in multiple online marketing channels in driving traffic, new customer acquisition, retention and growth.

**Your work will require you to**:

- Leverage paid channels to drive top funnel, customer acquisition, engagement and retention
- Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the user's journey.
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, Affiliate, social & other channels.

**Expected skill sets**:

- Engineering or MBA degree would be preferred.
- 1-2 years of experience in performance & retention marketing in high growth start-up is preferred.
- Hands on experience on Google Ads, Facebook Ads, Programmatic Platforms & Affiliate Networks.
- Hands on experience on tools such as Moengage, CleverTap, etc would be preferred.
- Data-driven to identify trends, insights and make decisions to improve campaign performance. Proficiency in MS Excel/Sheets and Basic SQL is preferred.
- Experience in a fast-moving consumer facing industry working in targeted/database marketing, driving strategies across channels


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