Performance Marketing
2 weeks ago
**Responsibilities**:
- **Campaign Management**:
- Monitor campaign performance, analyze key metrics, and implement adjustments to maximize ROI.
- **Data Analysis**:
- Utilize analytics tools to assess campaign performance, identify trends, and generate actionable insights.
- Develop and present regular reports on the effectiveness of marketing campaigns to the leadership team.
- **Budget Management**:
- Manage advertising budgets effectively, ensuring maximum impact and cost-efficiency.
- Collaborate with finance teams to track spending, reconcile invoices, and provide budget forecasts.
- **Collaboration**:
- Work closely with cross-functional teams, including content creators, designers, and product managers, to align marketing strategies with overall business objectives.
- Collaborate with external agencies and vendors to enhance campaign performance.
- **Adopt Best Practices**:
- Stay updated on industry trends, emerging technologies, and best practices in performance marketing.
- Implement new strategies and tools to optimize campaign performance and stay ahead of the competition.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 2.5 years of hands-on experience in performance marketing roles.
- Proven track record of successfully managing and optimizing digital marketing campaign.
- Strong analytical skills with proficiency in data interpretation and reporting.
- Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Familiarity with digital advertising platforms such as Google Ads, Facebook Ads, etc.
- Excellent communication and collaboration skills.
- Certifications in relevant areas (e.g., Google Ads, Facebook Blueprint) are a plus.
Experience: 2.5 - 5 year
**Salary**: ₹250,000.00 - ₹600,000.00 per year
**Benefits**:
- Paid sick time
Schedule:
- Day shift
Supplemental pay types:
- Overtime pay
Ability to Relocate:
- Gurugram, Haryana: Relocate before starting work (required)
Work Location: In person
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