Performance Marketer

2 weeks ago

Gurugram Haryana, India AIRBLACK Full time

**About Airblack**

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses. In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

**Who are we looking for?**

**What would you be doing?**
- Performance Marketing: Develop, execute and manage lead acquisition for the Airblack

inside-sales team by efficiently planning, executing and scaling up performance marketing

campaigns on Facebook, Google and other digital media platforms
- Perform daily account management, check campaign performance, and adjust bids to

enhance campaign efficiency.
- Optimize performance across ad channels by testing and tuning ads, keywords, and bid

strategies.
- Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function

with in-depth data analyses and set-up tech instrumentation to scale operations
- Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
- Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and

revenue optimization initiatives.
- Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and

producing best-in-class video and static ad properties, user communications and landing

pages
- Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and

Inside-sales functions to advance cross-function revenue and profitability goals.
- Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

We would love to hear from you if you meet the qualifications below:

- Experience: 2+ years in digital performance marketing with a high-growth startup

preferably in the education / ed-tech space
- Understanding of custom audiences and lookalike audiences.
- Ability to generate and install the Facebook pixel, and Google Analytics.
- Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
- Expertise in creating ads and ad copies.
- Education: A bachelor's degree in any discipline is required from a tier 1 college
- You have managed upwards of 20 Lakhs in ad spending
- You are a marketing geek and can come up with creative ideas at scale
- You are thoroughly data-driven in decision-making; with good Excel skills. Experience in

SQL is a bonus
- You have a proven track record of taking high ownership and willingness to execute

hands-on when needed
- You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100

standardised operational initiatives

**Why should you join Airblack?**
- Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals

are employees and owners of their work.
- Experimentation & Build: Our Growth team fosters a culture of rapid experimentation,

freedom to fail & iterate, and owning scale-up through process building.
- Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately

succeed.

accomplish tasks precisely and excellently.
- Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's

inaugural platform for passion skills, offering a unique and vibrant market to shape and

build upon.
- Work with a stellar team: Great missions require great people - and we are fortunate to

have some of the smartest and nicest people support us in our journey. Our team

comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs,

Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and

NIFT.

Application Process
- Send us your resume and a cover letter answering “What makes you a good fit for this

role?”

Marketer”
- The process will comprise 4 rounds of interviews and 1 assignment - the entire process

will require a total time commitment of 4-5 hours over 4 days.

**Salary**: ₹1,000,000.00 - ₹1,200,000.00 per year

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Application Question(s):

- Please share your current fixed CTC ?
- Please comfirm if you are comfortable working onsite location

  • Performance Marketer

    4 weeks ago

    Gurugram, Haryana, India Ethics Group of Companies Full time

    As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth. **Roles and Responsibilities** - Build and manage acquisition campaigns across various channels including social, SEM, and...

  • Performance Marketer

    3 weeks ago

    Gurugram, Haryana, India Digi Jugad Private Limited Full time

    We’re currently on the lookout for a Performance Marketer to work together with our Marketing, Content, Business Development, and Product Management teams to help propel our product forward. To succeed in this role you should have experience within a growth or performance role, you should have an analytical mindset, as well as the ability to think...

  • Performance Marketer

    4 weeks ago

    Gurugram, Haryana, India ApniBus Full time

    **Requirement** 1. Experience of 1-2+ years of experience in performance marketing across facebook, instagram, Google; preferably for tier 2-4 audience. 2. Someone who can manage complexity and is good at problem solving with a first principle approach. 3. Created high business impact and worked in high growth b2c start-ups in growth marketing,...

  • Performance Marketing

    4 weeks ago

    Gurugram, Haryana, India Ocularity Analytics Full time

    Industry: Retail - Textile and Home Furnishing Key Responsibilities: Market Research and Analysis: - Conduct in-depth market research to identify market opportunities, emerging trends, customer preferences, and potential areas for expansion - Analyze data to determine opportunities for growth and new product development Business Strategy Development: -...

  • Performance Marketing Executive

    7 days ago

    Gurugram, Haryana, India Neev Realty Services Pvt Ltd. Full time

    **Location**: Gurgaon, India We are looking for an ambitious Performance Marketing Executive with minimum 1 year of experience for the same in Real Estate Industry. **Roles & Responsibilities**: - Core skills: Campaign Strategy - Social Media Marketing - SEO - Marketing Strategy - Brand Awareness - Brand Development - PPC - Meta Ads - Google Analytics -...

  • Performance Marketing Executive

    4 weeks ago

    Gurugram, Haryana, India The Alpha Agency Full time

    **About Us**: The Alpha Agency, a leading marketing firm in Gurugram, is renowned for its dynamic and innovative approach to crafting impactful campaigns for diverse clients. We believe in the transformative power of creativity and consistently strive to exceed expectations. **Job Summary**: **We are looking only for Immediate Joiners (< 1 week).** As an...

  • Performance Marketing Executive

    18 hours ago

    Gurugram, Haryana, India Why Shy Full time

    **Job Overview**: **Key Responsibilities**: - Create and optimize paid social media campaigns (Facebook, Instagram, LinkedIn, Twitter, etc.) to increase brand awareness and engagement. - Manage display advertising campaigns, including programmatic buying and retargeting strategies. - Conduct keyword research, ad copywriting, and A/B testing to improve...

  • Performance Marketing Executive

    3 days ago

    Gurugram, Haryana, India Reddhr Full time

    Must-Haves : Math and analytical problem solving should be your strong suit. - Graduate/PG/Diploma in any discipline. Commerce/Engineering background preferred. - Well versed with Microsoft Excel - Well versed with Google Ads console, Google Analytics, Meta Ads console - Experience in Shopify ads console would be considered a big plus. - Experience in...

  • Digital Marketing

    4 weeks ago

    Haryana, India Ethics Group of companies Full time

    Develop and deliver digital online marketing strategy, working along with digital partners, social media, aggregators for campaigns to meet the business objectives of increasing traffic and driving conversions - Plan and implement SEO initiatives along with continue monitoring of impact. Content creation on other platforms - blogs, forums, graphics & videos,...

  • Performance Marketer

    2 weeks ago

    Gurugram, India Arting Digital Private Limited Full time

    Job DescriptionPerformance MarketerExperience: 1-2yLocation: Gurugram Sector - 49Work Mode: On-siteBudget: 4-5 LPASkills:Performance Marketing, Digital Marketing, Digital advertising platforms Like: Google Ads, LinkedIn Ads, Google search Facebook Ads Manager, Googlekeywords.Qualifications:Bachelor’s degree in Marketing, Business Administration or a...

  • Performance Marketer

    2 weeks ago

    Gurugram, India Arting Digital Private Limited Full time

    Performance MarketerExperience: 1-2yLocation: Gurugram Sector - 49Work Mode: On-siteBudget: 4-5 LPASkills:Performance Marketing, Digital Marketing, Digital advertising platforms Like: Google Ads, LinkedIn Ads, Google search Facebook Ads Manager, Googlekeywords.Qualifications:Bachelor’s degree in Marketing, Business Administration or a related...

  • Performance Marketing

    1 month ago

    Gurugram, India Bijak Full time

    Bijak is looking for a Performance Marketing Specialist to join our team. The candidate will be responsible for managing performance marketing campaigns across various channels for diverse objectives of business. Develop & manage acquisition campaigns across various channels including social, SEM, & display to drive revenue & increase ROI.Optimize campaigns...

  • Performance Marketing

    4 weeks ago

    Gurugram, India Bijak Full time

    Bijak is looking for a Performance Marketing Specialist to join our team. The candidate will be responsible for managing performance marketing campaigns across various channels for diverse objectives of business. Develop & manage acquisition campaigns across various channels including social, SEM, & display to drive revenue & increase ROI.Optimize campaigns...

  • Performance Marketing

    1 month ago

    Gurugram, India Bijak Full time

    Bijak is looking for a Performance Marketing Specialist to join our team. The candidate will be responsible for managing performance marketing campaigns across various channels for diverse objectives of business. Develop & manage acquisition campaigns across various channels including social, SEM, & display to drive revenue & increase ROI. Optimize...

  • Performance Marketing

    4 weeks ago

    gurugram, India Bijak Full time

    Bijak is looking for a Performance Marketing Specialist to join our team. The candidate will be responsible for managing performance marketing campaigns across various channels for diverse objectives of business. Develop & manage acquisition campaigns across various channels including social, SEM, & display to drive revenue & increase ROI. Optimize...

  • Performance Marketing

    6 days ago

    Gurugram, India The Alpha Agency Full time

    About Us:The Alpha Agency, a leading marketing firm in Gurugram, is renowned for its dynamic and innovative approach to crafting impactful campaigns for diverse clients. We believe in the transformative power of creativity and consistently strive to exceed expectations.Job SummaryAs a Performance Marketing Specialist at The Alpha Agency, you'll be a crucial...

  • Performance Marketing

    6 days ago

    Gurugram, India The Alpha Agency Full time

    About Us:The Alpha Agency, a leading marketing firm in Gurugram, is renowned for its dynamic and innovative approach to crafting impactful campaigns for diverse clients. We believe in the transformative power of creativity and consistently strive to exceed expectations.Job SummaryAs a Performance Marketing Specialist at The Alpha Agency, you'll be a crucial...

  • Performance Marketing

    7 days ago

    gurugram, India The Alpha Agency Full time

    About Us : The Alpha Agency, a leading marketing firm in Gurugram, is renowned for its dynamic and innovative approach to crafting impactful campaigns for diverse clients. We believe in the transformative power of creativity and consistently strive to exceed expectations. Job Summary As a Performance Marketing Specialist at The Alpha Agency, you'll be a...

  • Performance Marketing

    2 weeks ago

    Gurugram, India Zyvka Full time

    Job Title: Performance MarketingManagerLocation:GurgaonExperience: 2yearsSalary: 4.5 6LPANotice Period: 15daysWork Timings: 10:00 AM to 6:00PMInterview: Virtual (3rounds)JobDescription:We are seeking a highly skilledand experienced Performance Marketing Manager withaminimum of 2 years of experience in digitalmarketing. The ideal candidate willberesponsible...

  • Performance Marketing

    2 weeks ago

    gurugram, India Zyvka Full time

    Job Title: Performance MarketingManagerLocation:GurgaonExperience: 2yearsSalary: 4.5 6LPANotice Period: 15daysWork Timings: 10:00 AM to 6:00PMInterview: Virtual (3rounds)JobDescription:We are seeking a highly skilledand experienced Performance Marketing Manager withaminimum of 2 years of experience in digitalmarketing. The ideal candidate willberesponsible...