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Product Owner
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**Responsibilities**:
- Product Strategy: Develop and maintain a clear product vision and roadmap aligned with the overall marketing strategy and business objectives.
- Requirements Gathering: Collaborate with stakeholders to understand market needs, customer insights, and business goals, and translate them into detailed product requirements and user stories.
- Product Planning: Define and prioritize features, enhancements, and improvements based on strategic importance, customer value, and resource constraints.
- Agile Development: Work closely with cross-functional teams to ensure timely and high-quality product releases, utilizing Agile methodologies and tools.
- Product Backlog Management: Manage and prioritize the product backlog, ensuring that user stories are well-defined, estimated, and properly prioritized for development sprints.
- Collaboration: Foster strong relationships with marketing, design, development, and other cross-functional teams to ensure effective communication, coordination, and collaboration throughout the product development lifecycle.
- Product Launch: Coordinate product launches, including defining go-to-market strategies, conducting market research, and supporting marketing and sales teams with relevant product information and collateral.
- Product Performance Analysis: Monitor and analyze product performance metrics, user feedback, market trends, and competitive landscape to identify opportunities for improvement and inform future product iterations.
- Stakeholder Management: Communicate product updates, progress, and timelines to stakeholders, and gather feedback to drive continuous improvement.
**Qualifications**:
- Bachelor's degree in marketing, business administration, or a related field. Advanced degree is a plus.
- Proven experience as a Product Owner, Product Manager, or similar role in a marketing-driven organization.
- Deep understanding of marketing principles, strategies, and tactics across various channels (digital, social media, content, etc.).
- Familiarity with Agile methodologies and experience working in Agile/Scrum teams.
- Strong analytical skills, with the ability to gather and interpret data to drive informed decision-making.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate and influence stakeholders at all levels.
- Detail-oriented with strong organizational and project management abilities.
- Proactive and self-motivated, with the ability to work independently and prioritize tasks effectively.
- Experience in the technology industry or related fields is highly desirable.
- Knowledge of marketing automation tools, analytics platforms, and project management software is a plus.
As a Product Owner (Marketing), you will have the opportunity to shape and drive the marketing strategy, contribute to the growth of the organization, and make a significant impact on customer satisfaction and business success. Join our team and help us deliver outstanding marketing products and services to our customers
