Associate Marketing Generalist

4 weeks ago


Bengaluru Karnataka, India Meolaa Full time

At Meolaa, we're not just building an e-commerce platform for sustainable brands; we're shaping a movement for the environmentally conscious generation. Picture this: a vibrant community of conscious consumers seamlessly connecting with purpose-driven brands across 6 verticals. We're not about quantity; we're about quality. With over 1000 meticulously curated brands, we're on a mission to redefine the way people shop and live sustainably.

Meolaa isn’t just a marketplace; it's a lifestyle. We're pioneering an innovative, experiencedriven approach that effortlessly blends sustainability with contemporary living.We've recently secured $2 million in funding, and are on the lookout for passionate individuals who share our vision.

If you thrive in a fast-paced environment and are ready to take our platform from 1 to 100, then Meolaa is the place for you. I

f you are ready to be a part of something bigger than yourself, this is for you

+ Job Functions:

- Own integrated campaign planning for key tentpole brand & sale campaigns across categories (Western-wear, Indian Wear, Accessories, Sports, Global & more)
- Work cross-functionally and collaborate with various stakeholders to leverage their knowledge to build sound strategies across channels
- Create top of mind awareness and drive marketing innovation across various channels through Hero content and campaign ideas.
- Drive brand initiatives for seller brands by building effective marketing campaigns for the same across channels
- Driving collaborations to recruit new consumers through various cross brand campaigns
- Own budget planning and campaign measurement for all campaigns Develop key insights and innovative solutions for content and monitor the effectiveness of them using metrics like traffic, conversations and engagement.
- Create project reports with qualitative insight and quantitative data outputs based on the metrics set.

+ Skills and Experience:

- Master’s degree in Management with a focus in Marketing Relevant experience with integrated marketing leading campaign ideation, brand strategy and working with various stakeholders to own end to end execution for key tentpole campaigns
- Strong data analytics & insights to implement effective measurement for success for campaigns
- Digital Content Marketer who has an ability to build content strategy, campaigns and have knowledge of marketing measurement on digital.
- This would comprise the following skill sets
- Right mix of strategy and sharp creative: Staying at the frontlines of social trends Audience evaluation and segmentation: identify key audiences, demographics and know their content preferences to tailor content strategies.
- Platform experience and channel ownership: Lead what the visual look and feel of each platform looks like, the tone of voice and daily editorial optimization. (Social, PR, Onsite, Creators, events etc.
- Knowledge of current marketing trends and deep understanding of digital and content space.
- Experience or affinity with fashion brands is an added bonus.
- Ability to adapt, be detail oriented, work in a high-pressure dynamic and fast paced environment, be resourceful, manage stakeholders strong ownership of projects & have strong collaboration skills.

Pay: ₹200,000.00 - ₹500,000.00 per year

Schedule:

- Day shift

Work Location: In person

Expected Start Date: 01/05/2024



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