Am- Retention Marketing

4 months ago


Mumbai, India Lateral HR consulting Full time

Job Description:
**Role Expectations**:
Launch & Manage Loyalty Programme for Customers acquired across DTC & Brand Stores.

Conceptualizing & partnering to build the technology..

Launch, promote & run the Loyalty Programme.

**Role Deliverables**:
a. Define Programme Construct

i. Understanding existing consumer behavior

ii. Determining what kind of construct would work best

iii. Designing of Rewards earning & Redemption

iv. Cost construct for P&L Plan of the Programme

v. Seamless Cross-Brand linkage

vi. Exploring curated partnerships with other complimentary brands

b. Build Tech & integrate with Website, App and Store POS

i. Customer Data Platform (CDP) integrated with Marketing Automation Platform

(MAP)

ii. Build Consumer information, onboarding & usage journeys within Web & App

iii. Seamless integration with cart & pos checkout

c. Communication & Design

i. Communication & Experience design across all touch point’s pre & post

on boarding - physically & digitally

ii. Initiatives for profile enrichment of existing customers

iii. On-Going communication to earn, redeem, lapsing, upgrading etc.

iv. Build automated communication journeys through MAP

d. Ongoing Management to Drive

i. Enrollment & Adoption

ii. Micro
- Cohorting & Personalization

iii. LTV Improvement

iv. Emotional connect & experiences

v. NPS & Referrals

e. Business Analytics to improve

i. AOV on subsequent orders

ii. Category penetration

iii. Product width

iv. Repeat product usage

**Salary**: ₹55,000.00 - ₹70,000.00 per month

Schedule:

- Day shift

Work Location: One location



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