Am- Retention Marketing
4 months ago
Job Description:
**Role Expectations**:
Launch & Manage Loyalty Programme for Customers acquired across DTC & Brand Stores.
Conceptualizing & partnering to build the technology..
Launch, promote & run the Loyalty Programme.
**Role Deliverables**:
a. Define Programme Construct
i. Understanding existing consumer behavior
ii. Determining what kind of construct would work best
iii. Designing of Rewards earning & Redemption
iv. Cost construct for P&L Plan of the Programme
v. Seamless Cross-Brand linkage
vi. Exploring curated partnerships with other complimentary brands
b. Build Tech & integrate with Website, App and Store POS
i. Customer Data Platform (CDP) integrated with Marketing Automation Platform
(MAP)
ii. Build Consumer information, onboarding & usage journeys within Web & App
iii. Seamless integration with cart & pos checkout
c. Communication & Design
i. Communication & Experience design across all touch point’s pre & post
on boarding - physically & digitally
ii. Initiatives for profile enrichment of existing customers
iii. On-Going communication to earn, redeem, lapsing, upgrading etc.
iv. Build automated communication journeys through MAP
d. Ongoing Management to Drive
i. Enrollment & Adoption
ii. Micro
- Cohorting & Personalization
iii. LTV Improvement
iv. Emotional connect & experiences
v. NPS & Referrals
e. Business Analytics to improve
i. AOV on subsequent orders
ii. Category penetration
iii. Product width
iv. Repeat product usage
**Salary**: ₹55,000.00 - ₹70,000.00 per month
Schedule:
- Day shift
Work Location: One location
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