Product Marketing Executive
2 weeks ago
Marketing
- Product Marketing Experience
- Product Marketing
**Key Responsibilities**:
- Develop and execute influencer marketing strategies and creative campaigns.
- Identify and reach out to potential influencers in the HR and corporate wellness domain.
- Plan and manage webinars and podcasts, including scheduling guests and overseeing production logistics.
- Maintain ongoing relationships with influencers and respond promptly to any queries.
- Stay up-to-date on the latest trends and best practices in influencer marketing and SEO.
- Coordinate with internal teams and external editors to ensure timely delivery of content.
- Implement off-page SEO strategies, including link building, to improve our website’s visibility and ranking on search engines.
- Proactively suggest improvements for event management, podcast, webinar, and SEO processes.
- Manage and update a comprehensive list of influencers and backlink opportunities.
**Requirements**:
- Bachelor's degree in Marketing, Media & Communications, or a related field.
- Experience with influencer engagement, event management, and SEO link-building strategies.
- Strong understanding of off-page SEO techniques and tools.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to multitask and manage multiple projects with attention to detail.
- Analytical mindset with an ability to track and report on campaign performance metrics.
**Benefits**:
- The chance to be part of a fast-growing company in a thriving industry.
- Direct engagement with industry influencers and thought leaders.
- Competitive remuneration and opportunities for advancement.
- A culture that values hard work, creativity, and results.
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