Product Marketing Strategist
1 week ago
About:
We are looking for a Product Marketing Manager at Vantage Circle who will be responsible for developing go-to-market strategies, competitive intelligence, and messaging to position our products effectively.
Responsibilities:
Develop and maintain comprehensive market intelligence on our target audience, competitors, and industry trends.
Collaborate with cross-functional teams to create product positioning and messaging that resonates with our target buyer personas.
Lead the development and execution of go-to-market strategies, including product launches, marketing campaigns, and demand generation programs.
Conduct competitor research and analysis to identify opportunities for differentiation and competitive advantage.
Develop and manage product marketing plans, including budget planning, resource allocation, and performance measurement.
Requirements:
1+ year of experience in product marketing or a related field.
Proven track record of developing and executing successful go-to-market strategies.
Excellent communication, collaboration, and project management skills.
Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform marketing decisions.
Familiarity with marketing automation tools, such as Hubspot or Marketo.
Experience with digital marketing channels, including social media, email, and paid advertising.
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