Dgm - Npd & Mobile Marketing

2 weeks ago

Mumbai, India Vodafone Idea Full time

Job Req ID: 24560- Location: Mumbai, IN- Function: Marketing/Digital- About:
**Role/ Band**

DGM - NPD & Mobile Marketing / M2

**Function / Department**

Marketing, Partnerships - Asset Monetization

**Location**

Corporate Office, Mumbai

**Job Purpose**

Manage and grow the asset monetization businesses through leveraging pillars of growth such as enhancing the scope of the existing channels as well as new products or partners
- Mobile Advertising
- Direct Carrier Billing & Couponing

**Key Result Areas/Accountabilities**

Business Development
- **Identify and on-board new partners** for mobile advertising and carrier billing opportunity within the TRAI/RBI guidelines.
- **Work with Aggregator **to scale up and onboard new merchants for carrier billing service.
- **Work with external partners** for creating new products and solutions in mobile advertising and marketing category.
- **Project Management**: Planning, execution and rollout of key projects across advertising and carrier billing verticals

Business Management
- **Partnership management**: Responsible for close coordination with the business partners to sustain the growing trend of the business
- **Drive the growth** of carrier billing business; Analyze the customer requirement and affinity; Run promotional campaigns; Scout for new partners
- **Manage couponing business**; Sustain CXX
- Work closely with CS team for any customer feedback
- **Client on-boarding and Account management** of key advertising partners
- **Campaign Management & Operations**: Manage advertiser’s campaigns, right from campaign operations to media planning, and in-depth analysis of campaign performance reports to drive optimization for advertisers.
- **Coordinate with VIBS product/Sales team **to acquire advertising requirements from LA/SME/SOHO clients
- **Revenue Reporting**: MIS & Finance reporting and revenue reconciliations. Process ownership with internal finance for monthly closure on receivables and payables.

**Core Competencies, Knowledge, Experience**
- Previous experience in adtech
- Experience in planning and managing media campaigns for advertisers.
- Preferred experience from within agency or advertiser
- Experience in planning for programmatic advertising
- Rigorous driver of regularized tasks, planned activities and process adherence across internal cross functions and external partners.
- Work with external partners to understand, capture & productize revenue opportunities.
- Work with Internal cross functional departments to drive the implementation of product solutions and ensure smooth functioning of the AMB operations.
- Demonstrated ability to cultivate strong relationships with external partners
- Motivated self-starter who thrives in unstructured environments

**Must have technical / professional qualifications**
- 5+ years of related media/communications planning & campaign operations experience
- Post Graduate/MBA degree preferred; specializing in advertising, marketing, business administration, and/or communications preferred
- Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
- Excellent verbal and written communication skills

**Years of Experience**
- 5-10 years

**Industries to look from**
- Start-ups, Adtech, Wallet/Payment companies, gaming companies

**Ideal Organizations to look from**
- Vserv, Infobip, paytm, nazara,

**Team Size**
- One SQL Developer

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