Assistant Marketing Manager

2 months ago

Mumbai, India VIP Industries Limited Full time

Know Us:

For over 5 decades, VIP has revolutionized the luggage and travel categories with continuous product innovations, adherence to quality and international aesthetics. Today our universe, apart from VIP, includes stellar brands like Carlton, Skybags, Aristocrat and Caprese. It is no surprise that VIP is a consumer favorite and an undisputed leader in the luggage category.


Our Culture:

At VIP, our success is powered by People, Brands and Distribution. Be part of a dynamic organization which offers a challenging and rewarding work environment encouraging personal growth and professional development. Integrity is at the core of who we are


Position Title: Assistant Manager - Marketing


Experience & Education Qualification:


  1. 3-6 years of experience in NPD and marketing activities
  2. Exposure to Consumer Durable/ Fashion would be an advantage including market trends, consumer preferences and the competitive landscape.
  3. MBA in Sales & Marketing


What this role will deliver:


  • New product development: B2B/B2C Market Understanding of product management, basics of brand in terms of differentiation, agency handling, analytical knowledge, market research, customer mindset etc.
  • Strong understanding about brand, consumer, category
  • To coordinate and follow-up with the design, costing, sales & merchandising team for NPD.
  • Offers: To plan and implement various offers & calculate the effectiveness of the offer basis market analysis
  • BTL: To prepare the POSM material to support the launch & offers, catalogues, price lists, vendor management etc.
  • Collaborates cross-function/ internal and external stakeholders to develop a roadmap and drive products and features from concept to launch in a fast-paced environment.
  • Gross margin: to maintain the gross margin for the channel by getting the right product and price mix.
  • One to one Replacements: Replace the products which are in decline as per the product life cycle & launch relevant products as per current market trends.
  • Collaborating with IB team for NPD, if required
  • Strong in agency coordination for Marketing activities
  • Market understanding, competitor's tracking & analysis
  • Ability to forecast, strong in number crunching and analytics.


Preferred Candidate Profile:


  • Skills: Excel especially pivot, PPT, number crunching, analytical and forecasting
  • Industry preference: Consumer Durables White goods
  • Flexibility to travel.
  • Go getter attitude.

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