Associate - Campaign Operator

6 months ago

Bengaluru Karnataka, India AstraZeneca Full time

**Job Title - Associate - Campaign Operator**

**Career Level - C2**

**ABOUT ASTRAZENECA**

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies. At AstraZeneca we’re dedicated to being a Great Place to Work.

**Who we are**:
The Global Business Service (GBS) team sits within Finance at AstraZeneca and is a dynamic and results-oriented environment and provides a range of enterprise-wide services. We dare to change the way we work by freeing up the business to push the boundaries of science to deliver life-changing medicines. We aim to do this by freeing up time, freeing up money, protecting AZ’s value and providing new capabilities.

**What we do**:
A trusted partner to the business, we’re on a mission to make AstraZeneca more agile, efficient and effective. Through our hybrid model of in-house delivery centers and service towers across the globe, we’re reimagining how we work. Here we drive new ways of working and operating models, process simplification and innovative solutions, whilst ensuring that automation and data is at the heart of everything.

**How we do it**:
Be part of a team building a community. We interact with diverse cultures and perspectives and are united by our sense of belonging. This is the place to learn and grow together.

**Why we love it**:

- As a growing multi-national company, there’s so much potential to develop. Embrace opportunities at a global business that’s facing new and varied challenges. This is the place to build an exemplary, international CV.
- A fun place to be, we’re creating community hubs that build partnerships, not just working relationships.
- We’re on an exciting journey to take our team to the next stage. This is the place to leave a legacy behind.
- We are a diverse, inclusive and innovative group who identify, build and deliver excellent shared services (which everyone can leverage) to enable AstraZeneca to grow and change at speed. We are passionate about simple process - making it easier to get vital repeatable services done - for our patients, for our customers, for our teams.
- We focus on providing exceptional value that contributes to our company’s success and future by freeing up the business (our customers) to push the boundaries of science to deliver life-changing medicines for patients. With the accomplishments, commitment and passion that you bring, I’m excited about what we will achieve together towards realizing AstraZeneca’s bold ambition.

**ABOUT THE ROLE**

Design, develop, test, deploy, and monitor campaigns using the Adobe Campaign Management tool.

Interface with MCRM PM (in-market MCRM Project Management resources) to clarify requirements, ensure campaign built to meet business outcomes by reviewing campaign build and testing trigger events.

Raise issues and/or improvement opportunities to the Campaign Operations Team Lead

**Role and Responsibilities**
- Build in accordance with the Campaign Business Requirements (include html coding for dynamic content): Build a campaign in the tool based on BRD (Business Requirements Document).
- Provider will develop code in HTML to work around any tool limitations on setting up dynamic content campaigns in accordance with AstraZeneca standards and guidelines
- Build and Deploy in accordance with the Campaign Business Requirements Build a list in the tool based on BRD that includes appropriate local market suppressions.
- Segmentation Lite: HCP or consumer group segmentation based on simple business requirements Basic, (for clarity, leveraging existing customer attributes), e.g. generate list of HCP based on specialty and zip code grouping
- Asset Link / Metadata Testing: Ability to test accuracy of links and metadata in campaigns, particularly when integrated with 3rd party vendors or sites
- Capture meta-data generated by tool (e.g. campaign ID Manage) and provide campaign level meta-data to integration partners (AstraZeneca 3rd party vendors)
- Campaign Workflow Test & Approval: Test campaign accuracy per agreed metric before deployment and provide test results for Market approval. Provider will conduct appropriate testing based on the complexity of the Campaign which will mínimally include a test checklist
- Assist, and where appropriate resolve campaign issues
- Generate target ‘list pulls’ upon request
- Execution - Run the campaign execution tool, send the campaign through identified channels and create post campaign logs.
- Campaign Deployment, Monitoring & Auditing: Deploy campaigns and monitor status of a deployment. Provide ongoing internal quality assurance audits to map campaigns against requirements and monitor against expected results on a frequency determined by the campaign frequency
- Content Deployment: deploy ca

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