Associate Manager
2 weeks ago
Title: Associate Manager - Campaign Operations
Date: 14 May 2024 Location:Bangalore, KA, IN
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out
What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?
We understand that you are looking for growth and variety in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We hire the best and trust them from day 1 to deliver global impact, handle teams, and be responsible for the outcomes while our leaders support and mentor you.
We are a profitable, rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries; healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of this will lead to a truly different experience for you.
If this excites you, then apply below.
Associate Manager - Campaign Operations.
Job Summary & Job Description
Paid Search (SEM) Specialist
Indegene is strategic solutions partner to several of the Top 20 life-sciences and healthcare organizations worldwide. We help global healthcare organizations address complex challenges by seamlessly integrating analytics, marketing, technology, operations, and medical expertise.
We are looking for a Paid Search (SEM) Specialist who has an entrepreneurial mindset with a hands-on experience to define, develop and manage successful execution of paid search marketing strategies & campaigns. This role provides end-to-end management throughout the paid search channels and collaborates with internal teams to drive paid search outcomes.
Key Responsibilities:
• Provide end-to-end management throughout the search program, including strategy, execution, and optimization, while meeting timelines, budget, and quality standards.
• Stay up to date with industry developments and keep the team updated.
• Should have hands on experience on Platforms like Google, Microsoft Ads, Bing, Yahoo, MSN.
• Excellent presentation skill and should be able to handle client calls, proving them insights on the channel/campaign performance.
• Develop search capability and train the team on client management.
• Define and co-develop paid search measurement framework and KPIs.
• Perform keyword research and traffic forecasting using search engines and third-party tools.
• Use SEM best practices for campaign structure leveraging advanced bidding strategies, layers of negative keywords, dayparting, location targeting, potential affinity & in-market audiences, extensions etc.
• Provide performance analysis and reports for search campaigns in a thorough, accurate, and timely manner.
• Develop/co-develop testing plans, including A/B copy & landing page tests, BETA tests, various bid models etc.
• Oversee budget, pacing and provide weekly, monthly/quarterly updates.
• Oversee campaign/copy submissions to Medical/Legal/Regulatory review and ensure best practices are in-line with M/L/R compliance as well as search engine advertising policies.
Qualifications/Skills/Knowledge
• 8+ Years Paid Search Experience in an agency or media company
• Experience with paid search platforms such as SA360, Google Ads, Bing, Microsoft ads etc.
• Well-versed with paid media & analytic tools
• Experience and ability to perform analysis and strong analytical skills.
• A strong team player and willing to roll up sleeves.
• Excellent communication, organizational and project management skills
• Regulated industry experience is a plus.
Pl. note: Digital Marketing Agency experience is a plus.
Must have: Ø Provide end-to-end management throughout the search program, including strategy, execution, and optimization, while meeting timelines, budget, and quality standards. Ø Should have hands on experience on Platforms like Google, Microsoft Ads, Bing, Yahoo, MSN. Ø Excellent presentation skill and should be able to handle client calls, proving them insights on the channel/campaign performance. Ø Develop search capability and train the team on client management
Nice to have : Ø Define and co-develop paid search measurement framework and KPIs. Ø Perform keyword research and traffic forecasting using search engines and third-party tools. Ø Use SEM best practices for campaign structure leveraging advanced bidding strategies, layers of negative keywords, dayparting, location targeting, potential affinity & in-market audiences, extensions etc.
EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.
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