Senior Associate

7 months ago

Bengaluru, India Indegene Full time

Title: Senior Associate - Campaign Management

Date: 20 May 2024 Location:

Bangalore, KA, IN

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out
What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it? 
We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers. 
We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of this will lead to a truly differentiated experience for you.
If this excites you, then apply below:

Senior Associate – Campaign Management

Job Description:
Key Responsibilities:

Strategy Creation:
• Develop innovative programmatic advertising strategies aligned with client objectives and overall business goals.
• Utilize industry insights, market trends, and audience data to inform strategy development.
• Collaborate with internal teams to ensure alignment across all advertising channels.

Vendor Management:
• Identify and establish relationships with programmatic advertising vendors.
• Negotiate contracts and terms with vendors to ensure optimal campaign performance and cost efficiency.
• Oversee vendor performance and provide ongoing feedback to drive improvements.

Data Management Platforms (DMPs):
• Leverage DMPs to analyze audience data and inform targeting strategies.
• Develop segmentation strategies to reach target audiences effectively.
• Optimize campaign performance based on DMP insights and audience behavior.

Campaign Execution:
• Lead the execution of programmatic advertising campaigns using DV360.
• Set up and manage campaigns, including budget allocation, targeting, and optimization.
• Monitor campaign performance, analyse data, and provide actionable insights to drive continuous improvement.

Reporting and Analysis:
• Generate regular reports on campaign performance, including key metrics and KPIs.
• Conduct in-depth analysis to identify trends, insights, and opportunities for optimization.
• Communicate findings to internal stakeholders and clients, providing recommendations for future campaigns.

Must have: Programmatic, DV360, Programmatic publisher management, partnership management 

Nice to have : Planning, Strategy creation, campaign execution

EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

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