Associate Campaign Manager

2 weeks ago

Bengaluru, India Livspace Full time
ABOUT US

Livspace is Asiaʼs largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience.

The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commercelike trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers.

The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.

Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations.

The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspaceʼs leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.

Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Groupʼs Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit: " the role:

As an Associate Campaign Manager you will be instrumental in driving the demand generation engine for India. You will be orchestrating marketing campaigns for your geography that drive qualified traffic and leads, improve ROI/CAC and overall program performance, leverage iterative testing and data analysis. In order to achieve the desired business objectives you will create the strategy and drive rigorous implementation of paid channels such as: PPC, Facebook/Insta, Display, Remarketing, etc.

You will have a direct reporting depending on the Geography / Scale of marketing campaigns.Key Responsibility Area:

1. Track and Manage marketing spend efficiently and effectively across channels including Facebook campaigns, Google campaigns, Ad networks and social media campaigns2. Own all paid performance marketing channels and day-to-day stewardship of the budget; maximize spend efficiencies through continuous process improvements3. Stay updated with the new trends, feature launches, media formats in performance media and guide the internal and agency team to test -> learn / unlearn -> optimize in order to stay at the top of digital adoption curve4. Drive a weekly, monthly and quarterly review cadence with relevant internal and external stakeholders to constantly cater to emerging business requirements5. Continuously experiment on ad creatives and landing pages to optimize the ROI on paid media

Key Competencies:

1. Proven expertise as a full stack digital marketer2. Deep understanding of analytics tools, creative analysis tools, insight generation, and attribution models3. Ability to understand business objectives and break them down into digital marketing objectives4. Displays a growth mindset, loves working with data and enjoys experimentation

Qualification:- 2+ years of experience in a digital marketing role- Has a track record of handling digital marketing campaigns at scale

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