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Meta Performance Marketing Associate
4 weeks ago
**Responsibilities**:
- Media Planning & Execution: Develop and execute media plans on Meta (Facebook & Instagram) and other social media channels, including awareness, traffic, and revenue generation campaigns.
- Digital Growth Strategy: Own and implement the digital growth strategy to boost ROI for the brand's D2C website.
- Campaign Optimization: Analyse and optimize ad campaigns to increase return on investment (ROI).
- Data Analysis: Analyse data on ad spends, revenue, and user/customer behaviour using tools like Google Analytics.
- Experimentation: Recommend and execute experiments to enhance marketing creatives and communication.
- Creative Insight: Understand what types of creatives and copy drive the best conversions.
**Requirements**:
- Understanding: Strong grasp of paid advertising principles and practices.
- Creativity: Creative mindset with the ability to generate new ideas and solve challenges effectively.
**Skills**:
- Audience Understanding
- Data Analysis and Interpretation
- Attribution Modelling
- Proficiency in Excel/Google Sheets
- Ad Optimization
- Dynamic Ads Management
- Advantage Plus Campaign Management
- Budget Management: Experience managing a minimum budget of 3 Lacs.
**Job Types**: Full-time, Permanent
Pay: ₹240,000.00 - ₹1,200,000.00 per year
**Benefits**:
- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Provident Fund
Schedule:
- Day shift
- Fixed shift
- Monday to Friday
Ability to commute/relocate:
- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (preferred)
Application Question(s):
- Will you be able to come for an In-Office Interview? Our office is in Gurgaon, Haryana.
Work Location: In person
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