Performance Marketer

1 month ago


Gurugram Haryana, India Sep5 Productions Private Limited Full time

**Job Summary**:
**Key Responsibilities**:
**1. Paid Media Campaign Management**:

- Meta Ads (Facebook/Instagram): Develop, implement, and optimize paid advertising campaigns across Facebook and Instagram to drive traffic, leads, and conversions.
- Google Ads: Manage Google Search, Display, and YouTube campaigns, ensuring maximum ROI while meeting performance goals.
- Create and test ad creatives, targeting strategies, and bidding strategies to optimize campaign performance.
- Conduct A/B testing of ad creatives, landing pages, and audience segments to improve conversion rates and reduce cost-per-acquisition (CPA).
- Analyze and report on campaign performance (e.g., CTR, CPC, ROI, CPA) and implement actionable recommendations to improve results.

**2. SEO Knowledge Integration**:

- Work with the content team to ensure ad copy and landing pages align with SEO best practices for organic traffic and paid campaign synergies.

**3. Data Analysis and Reporting**:

- Use analytics tools (Google Analytics, Meta Ads Manager, Google Ads Dashboard, etc.) to track, measure, and report on performance metrics.
- Interpret data to identify trends, insights, and areas for improvement, and proactively suggest campaign adjustments.
- Provide regular performance reports, including key KPIs, growth metrics, and recommendations.

**4. Budget & Strategy Planning**:

- Develop and manage advertising budgets to maximize ROI across paid channels.
- Align advertising efforts with the company’s overall marketing goals, ensuring a strategic approach to media buying and audience targeting.

**Required Qualifications**:
**Experience**:

- 2-3+ years of experience in performance marketing, specifically with Meta Ads (Facebook/Instagram) and Google Ads.
- Proven track record of managing and optimizing paid campaigns to drive revenue and performance growth.

**Skills**:

- Advanced knowledge of Meta Ads Manager, Google Ads (Search, Display, Video), and Google Analytics.
- Basic understanding of SEO principles (keyword research, on-page SEO, landing page optimization).
- Strong analytical and problem-solving skills with the ability to make data-driven decisions.
- Proficiency in Excel or Google Sheets for campaign performance analysis.
- Familiarity with third-party ad management and analytics tools (e.g., SEMrush, Ahrefs, Hotjar).

**Certifications**:

- Google Ads Certification and Meta Ads (Facebook Blueprint) Certification are a plus.

**Personal Attributes**:

- Detail-oriented, organized, and able to manage multiple campaigns simultaneously.
- Strong communication skills to effectively collaborate with internal teams and stakeholders.
- Proactive, creative thinker with a strong desire to continually learn and stay up-to-date with digital marketing trends and platform updates.

**To Apply**:
Please submit your resume along with a brief cover letter detailing your experience with Meta Ads, Google Ads, and any SEO knowledge you possess.

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

Expected Start Date: 01/01/2025



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