Performance Marketing
3 weeks ago
**About Client**:
A leading EdTech Organization
**Responsibilities**:
- Plan and execute a strong performance marketing strategy and execute campaigns
- Develop and implement marketing strategies to increase customer acquisition, revenue growth and brand awareness
- Manage budgets and campaigns across all digital channels to drive strong ROI
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of marketing initiatives.
- Provide recommendations and points of view on campaign structure, targeting, creative opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative, and landing page strategies.
- Maintain and update a robust audience strategy based on user attributes, interests, browsing patterns, demographic data, custom audiences, and more.
- Plan and execute monthly and quarterly plans to scale the lead volumes and manage marketing spending.
- Acquisitions & Traffic Growth - Bringing Customer Acquisition Cost down with a steady focus on quality user growth & retention.
- Focus on the ROI of all marketing activities and have work to constantly improve performance.
- Work with the creative team to produce and update digital assets, iterating on the design and messaging strategy based on performance.
- 3 years experience in performance marketing
**Location**:
- Chennai
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chennai, India Saaki Argus & Averil Consulting Full timeAbout Client : A leading EdTech Organization Job Responsibilities: Plan and execute a strong performance marketing strategy and execute campaigns Develop and implement marketing strategies to increase customer acquisition, revenue growth and brand awareness Manage budgets and campaigns across all digital channels to drive strong ROI Provide...
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